mgmt 1201 – Business communication
Learning Outcomes Upon successful completion of this assignment, you will be able to: ? Create digitally-written professional communications for readability, coherence, clarity, conciseness, and tone. ? Demonstrate self-reflection and strengthen intrapersonal skills Directions: After reading the book, The 7 Habits of Highly Effective People, create an internal business newsletter based the following scenario: You work for Cameron Resources, a recruiting company specializing in “sourcing and securing high caliber talent” for their clients. You are the internal communications manager and are creating a newsletter to encourage staff to attend a weekend retreat on leadership. The 7 Habits of Highly Effective People will be the book around which the central theme of leadership is developed. The CEO of Cameron Resources is concerned that despite the fact that the retreat will be company sponsored, employees will be reluctant to give up the weekend to attend this retreat. The CEO is confident that as manager of internal communications, you will be able to create a 2 – 3 page newsletter announcing the retreat, and convincing the staff of the merits of the retreat because the book, The 7 Habits of Highly Effective People is an exciting and interesting approach to the retreat. Staff are required to read the book prior to attending the retreat, and the newsletter must focus on the book and its merits to entice employee attendance to the leadership retreat. The following is a list of ideas to include in your newsletter. You are not limited to this list. Be creative (Adapted from Sims, 2018). ? Anniversaries or Milestones: Giving a “shout out” in the newsletter is a great way to recognize employees and make them feel appreciated. Who has achieved leadership awards or milestones? Did the book contribute to these milestones? Are there other awards to apply for in the future? ? Create a “Top 10 List”: No one can resist a good list. What are good reasons for reading this book? ? Behind the Scenes: What goes in each department and how do they do what they do? Employees understanding the goals, struggles and strengths of their colleagues helps them connect their personal work to the bigger picture. Does one topic in particular from the book lend itself to a particular department or challenge at Byron Resources? ? Recommend Additional Reading: Connecting employees to more resources provides more engagement, which will either give employees more context for the book or further entice employees to read the book and attend the retreat. ? Inspirational Quotes: A great way to break up content.
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