MG2138 Marketing Channel And Logistics

MG2138 Marketing Channel and Logistics
Question
Answered

Task:
Main Objective Of The Assessment

The purpose of this coursework is to develop skills in tying together theory and practice so that you gain valuable insight into the significance of marketing channels and logistics as a realistic activity.

Topic: Trends, opportunities and challenges of new technologies (Artificial Intelligence/ Internet of Things/Blockchain/Machine Learning/Drone/Robotics/Cloud/3D printing/Autonomous Vehicle/Big Data/Wireless power/) in the supply chain (choose ONE of these given technologies)

Description of Item 1 coursework (2500 words; 80% of the mark)

State-of-the-Art-Review (2500 words): Provide a state-of-the-art review using up-to-date academic journal articles and other articles. A state-of-the-art review should consider mainly the most current research in the given area or concerning the given topic. It often summarizes current and emerging educational trends,research priorities and standardizations in a field of interest. The review must aim to provide a critical survey of the extensive literature produced in the past decade, a synthesis of current thinking in the field. It may offer new perspectives on an issue or point out an area in need of further research. 

References:A “References” section is required to be included at the end of the coursework as per Brunel University Library’s referencing style.
 
Appendix:Additionally, you may include an “Appendix” section after the “References” section. This section will not be considered for calculating the number of words.
 
Total Word Count:The assignment should be completed in report format of no more than 2500 words in total which exclude the title page and any references and appendices.

Description of Item 2 group presentation (20% of the mark)

Working in groups, students are required to give a 10-minute in-class presentation. Groups and topics for the presentations will be decided in the seminar. Your participation is mandatory for submitting Item 2.

Indicative Structure For The Group Presentation

For the group presentation, students are asked to focus on the following indicative structure.

Importance of the chosen technology
Case study to show its benefits and barriers
What to expect in the future

Expectations: An excellent presentation should demonstrate a good team work, analytical thinking and speaking in front of the class.

Please enter here the marking scheme relevant for the coursework and provide an illustration of each assessment criterion achieved at each indicative mark band for UG/PG levels.  

UG mark bands, degree equivalent and grade point bands [Senate Regulation 2] are:

Indicative Mark Band

Degree class equivalent

Grade

Grade Point

90 and above

1

A*

17

80-89

1

A+

16

73-79

1

A

15

70-72

1

A-

14

68-69

2.1

B+

13

63-67

2.1

B

12

60-62

2.1

B-

11

58-59

2.2

C+

10

53-57

2.2

C

9

50-52

2.2

C-

8

48-49

3

D+

7

43-47

3

D

6

40-42

3

D-

5

38-39

Fail

E+

4

33-37

Fail

E

3

30-32

Fail

E-

2

29 and below

Fail

F

1

Submission Instructions

Coursework must be submitted electronically via the University’s WISEflow system. The required file format for this report is Adobe PDF. Your student ID number must be used as the file name (e.g. 0123456.pdf).  You must ensure that you upload your file in the correct format and use the College’s electronic coursework coversheet. Please note that submissions of ‘.pages / .docx etc’ documents will not be accepted and must be converted to approved format.

The electronic coursework coversheet must be completed and included at the beginning of all coursework submissions prior to submitting on WISEflow.

An example under development (for MG5547 Marketing Communications)

5 marking criteria all equally weighted

Criteria

Mark descriptors

Literature Review

70 and above

Clear demonstration of a sophisticated, critical and thorough understanding of the role and nature of Marketing Communications and its diverse elements of marketing communication mix with several appropriate references

60-69

Clear demonstration of a well-developed, critical and comprehensive understanding of the role and nature of Marketing Communications and its diverse elements of marketing communication mix with some appropriate references.

50-59

Demonstration of a critical and substantial understanding of the role and nature Marketing Communications supported and its diverse elements of marketing communication mix with a few references.

40-49

Provides evidence of some critical understanding of the role and nature Marketing Communications and its diverse elements of marketing communication mix with at least one reference or few inappropriate references.

30-39

Work does demonstrate evidence a partial but uncritical understanding of the role and nature of Marketing Communications and its diverse elements of marketing communication mix with no references.

29 and below

Work does not demonstrate understanding of the role and nature of Marketing Communications and its diverse elements of marketing communication mix and there is absence of references

Creativity in the use of Marketing Communications tools

70 and above

{Relevant explanation

Here}

60-69

 {Relevant explanation

Here}

50-59

 {Relevant explanation

Here}

40-49

 {Relevant explanation

Here}

30-39

 {Relevant explanation

Here}

29 and below

 {Relevant explanation

Here}

Research Methodology

Analytical Skills including campaign Goals and Social Responsibility

Overall Structure

Academic Misconduct, Plagiarism and Collusion

Any coursework or examined submission for assessment where plagiarism, collusion or any form of cheating is suspected will be dealt with according to the University processes which are detailed in Senate Regulation 6.

You can access information about plagiarism here.

The University regulations on plagiarism apply to published as well as unpublished work, collusion and the plagiarism of the work of other students.

Please ensure that you fully understand what constitutes plagiarism before you submit your work.

University’s Coursework Submission Policy

Please refer to BruNet for information on submitting late, penalties applied and procedures.

College’s Coursework Submission Policy

Please refer to BruNet for information relating to the College’s Coursework Submission Policy and procedures.

Extenuating Circumstances Policy

Please refer to BruNet for information relating to extenuating circumstances and procedures.