MG2049 Entrepreneurship and Marketing in Business
Objectives of the assessment
The assessment is designed to enable you to develop critical skills and knowledge related to innovation and entrepreneurship allied with marketing strategy for new market creation and growth, based on analysing published sources and reflecting on your participation in ‘real world’ problem-solving. In this assignment you are expected to apply theory learnt in the classroom directly to practice in the marketplace. In addition to your academic progression, lessons learnt in this exercise are likely to contribute greatly to your employability.
The learning objectives for this assignment are:
a) research and develop a new value proposition for a business
b) experience a ‘real-world’ perspective for problem-solving
c) apply the Business Model Canvas as a tool for strategic business planning and analysis in a live ‘real-world’ business case
d) evaluate alternative growth models and communication strategies
e) understand ethical and sustainable business practice
Write an account titled “Growing the business: exploring the market for Ambient Video Art” (3000 words).
The document submitted will be in .pdf format containing analysis in text supported by graphics as required. Ensure you have:
• Clear and logical structure
• Application and understanding of relevant concepts and/or theory
• Identification, use and depth of analysis to substantiate discussion
• Citation and referencing using the Harvard referencing style
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