MEDC 5400 Media Production Management

MEDC 5400 Media Production Management

MEDC 5400 Media Production Management


Choose one of the brands from the list below. Explain whether or not you think the brand you have chosen has a “brand idea,” based on what we have discussed in class. In short, a brand idea is an identifiable principle that gives a brand a clear purpose.

If you agree that it does have a brand idea:

●Concisely state what it is—describe the concept or the principle behind the idea in no more than a single paragraph.

●Summarize the brand idea in a short phrase. (For example, Target’s brand idea is “Design for all.”)

●Explain how the brand brings that brand idea to life both in terms of brand actions and in terms of communications

If you do not believe that the brand has a working brand idea:

●Explain why you believe that and where the brand falls short in that regard

●Describe the brand’s current communications and what those communications do for the brand if they don’t promote a higher brand idea

●Suggest what the brand might do in order to establish a clear brand idea

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