MBA563 Digital Marketing

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MBA563 Digital Marketing

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MBA563 Digital Marketing

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Course Code: MBA563
University: University Of Illinois

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Country: United States

Question:

Your objective for this part of the assignment is to produce a set of planning and design documents that will be used to guide the actual production of your website. Create your plan before you begin work on your web site.
The website must consist of 6 HTML pages with:

a home page
a page that explains the background and expertise of the firm and the services that are offered
a page that provides “contact us” information
3 pages of content relating to your chosen area of digital marketing specialization. Each of these pages will consist of an essay/blog post of at least 400 words and MUST include references (in the form of links) to your sources. This is one of theways in which the consultant demonstrates their expertise to prospective clients.

PLAN STRUCTURE (please follow this numbering for your planning document)
SECTION 1: Goals and target audience
1.A very brief description of the business for which you are creating the website (where it is located, what it does, how long in business etc).  You will be describing your fictional consulting business.
2.A sentence to explain the overall business purpose of your website.
3.A description of the target audience(s) for the site (demographics and psychographics).
4.A list of at least 10 specific goals for the website and the criteria that you will use to measure success. Use the following table format:
Important note: The site must be designed so that these objectives can be met.
5.The domain name and top level domain(s) that you would choose for your site. These MUST be available on the date that you choose them. Include a screen shot as evidence that the domains were available. Explain what the most important factors were that you took into account in selecting this name and top level domain(s).
SECTION 2: Information architecture, page layout etc
1.A site map for the site showing how the pages will link together (see sample provided on course website).

“Wireframes” or diagrams of each of the six pages that will be in your website, (these can be produced in Microsoft Word, or a diagramming program of your choice). These will act as the blueprints from which you will build your site. (See sample provided on course website)

Each diagram should show:

The layout (columns, sidebar etc) for each of the 6 pages in your site.  (Use your chosen WordPress Theme Options to find this information).

b.The position of the navigation menu (for your chosen WordPress Theme), and the wording of the navigation labels.
c.The headings and subheadings for different areas of the page.
d.The positioning of the textual contents of each area of the pages and an indication of what the text will be about in each area (do not include the actual text itself in wireframes).
e.The location, size, name, and URL of at least one video that will be embedded in a content page (the video must provide appropriate content for that page).
f.The position of each image on the page, the filename, the image size (width and height) in pixels, and a description of what the image shows (this will be the same as the contents of the alt tag).  Each page must include at least one image (in addition to banner images).
g.One of the six pages must include a form so that you can collect information from your visitors. Include the text that will be on the page that explains what the form is for, show the different form elements (text boxes, radio buttons etc) that you will use (you must include at least 3 different types), and the labels and hints that you will use for your form. When you build your site you will use Google Docs to create the form, then embed it into your WordPress page.
SECTION 3: Design “Look and feel” and usability
1.Details of the site concept (what “image” will the site portray to its target audience?)
2.The name, and a screenshot of the WordPress theme that you have chosen. Explain the reasons you chose that particular theme.
3.Screenshots (not printouts) of the home page from 2 sites from a similar consulting business that you feel represent good web design. Explain why these are effective web sites.
A brief description of the business for which you are creating the website
An explanation of the overall business purpose of the website.
A description of the target audience(s) for the site (demographics, psychographics)
A list of at least 10 specific objectives for the site with success factors and time frame.
The domain name and top level domain(s) that you would choose for your site. An explanation for the choice that demonstrates knowledge of the elements involved in domain name selection.
A site map for the site showing how the pages will link together.
“Wireframes” or diagrams of each of the six pages that will be in your website (including all the detail required in the instructions)
Details of the site concept
The name and a screenshot of the WordPress theme preview that you have chosen. The reasons why you chose that particular theme.
Screenshots of the home page from 2 sites from a similar consulting business that you feel represent good web design. An explanation of why these are effective web sites that demonstrates knowledge of the factors involved in user-centred web site design.

Answer:

Goals and Target audience
A brief description of Phinix Marketers
Phinix marketers is a social media marketing site. The site is a consultant marketing site which helps other organization such as hotels and restaurants on the best marketing models. It also help organization connect with people on an international scale.  The major aim of the site is to empower their customers in giving them insights that they need so as to win their market. Phinix marketers are located in Toronto Canada.
The overall purpose of phinix marketers
The mission of the company is to give customers that global multi-device market intelligence so that their customers can understand and even track their market share. The organization website provides a 24/7 assistance to their customers via live chat
The target audience for the site
Phinix marketers help organizations to understand their markets. The targets audience of the organization website is those in the healthcare industry, e-commerce, restaurants and hotels, real estate marketing, and B2B industries.
To the health industry, the website will be engaging with the consumers in that sector. One of the sectors helping in searching for the very best talent which will be outside healthcare. This will help an organization to be patient-based than being policy-based. With E-commerce the site will help in meeting the various E-commerce channels which are search engine marketing commonly known as SEM; this will help reach on Google efforts. The site will also help in meeting SEO advertising methods. To the restaurants, the website will help in creating loyalty to the current hotel and restaurants programs. This will help in building a good rapport of an organization clientele. Second, with the site it will help in showing on top of Google search engine when people are looking for a place to eat. If the restaurants may be serving Greek food and someone where in Canada is searching for that place, the website together with Google will help in directing the customer into that place. The site will give a reason as to why they need to choose for a certain restaurants over others. In addition, the site will help in listing hotels that come-up on Google. Together with other tools such as Yext it will help local listing which will be across several sites. The website will help in reaching out to the local community i.e. reaching out to the target market for all the organizations. Most of Canadians look-up for hotels and restaurants online before moving out so it will goes without saying that this website will help hotels and restaurants in realizing new customers especially the low level hotels; most people usually want to view the hotel or the restaurant menu, address, phone number and hours and since phinixmarketers website is a user-friendly it will help in clients in providing all the information that it could be needed        
Specific goals for the website
Coming up with a website is like running a business; this means that without very clear goals is just like driving or pricking a direction without knowing exactly where you are going. The major importance of setting up a goal before embarking in designing a website is that it helps in measuring the success of the website and re-assessing the business goals. It also helps in keeping the website building team focused. When setting the phinix marketers goals rules of SMART goals were followed i.e. the goals set were required to be specific. This helped in identifying why, which, who, what, and where. Second, all the goals were measurable; all the goals were required to measure one progress. This also rule will help in breaking the goals into smaller goals. The goal was to be attainable and relevant. The goal when building up a website is to drive the organization priorities. All the goals as indicated in the table ought to have a time-frame which was to be measured against. This is done by giving each and every goal a certain attainable and specific due data which is bound by time. All the goals ought to be planned, tracked, and written. All goals are required to be heard but not being too hard (Endsley, 2017).  
Table 1 below highlights ten specific goals of for the website

Website goal

Deliverable

Time Frame

Setting up the required resources (Xammp and WordPress)

Local host server running on the computer  browser and full integration with WordPress

1 day

Creating database (SMM) on the XAMMP database

WordPress running in local host computer

1 day

Creating homepage

Slider page running on the homepage

1 day

Creating contact us page

Contact us page with a live chat

1 day

Industries page

Industries page integrated with other pages

1 day

Creating links to social media pages

Facebook, WhatsApp, and LinkedIn icons integrated with the homepage

1 day

Creating videos page

The videos page integrated with the homepage

1 day

Creating our service page

Service page integrated with the homepage

1 day

Creating a sidebar

Sidebar integrated with the homepage

1 day

Creating footer

Footer integrated with the homepage

1 day

Top level Domain name
A domain name is like an identification string which defines a realm of administrative autonomy and authority. All domain names are formed by procedures and rules. For the organization website, the domain name is phinix.com. One of the factors considered in coming with the domain name is clients. Clients ought to be able to recall the domain name and type it accurately on their browser (Concepcion, 2014). Also, the domain name is friendly and memorable. The domain name for this site will be https://phinixmarketers01.sunvalley.co.ke. This will help in reaching clients not only internally clients but also those outside Canadian clients. The site is as shown by the screenshot shown below
The homepage is the first page is the home screen of the organization site. It is also referred to as the start screen. It is commonly offered to as the primary page a guest exploring to a site from a web search tool will see, for Phinix advertisers the homepage page fill in as a presentation page to draw in guests. The landing page is utilized to encourage route to different pages on the site by giving connects to organized and late articles and pages, and potentially a pursuit box. Once the visitor is on the home page they are able to view links to other pages.
As shown by figure one above, the homepage has some benefits. First, it shows the nature of the website; this informs the users that the page currently being is a consultant website. Second, the company identity elements: In here the site shows the main elements or what to find in the site as a visitor logins. The homepage reflects the identity of the site. The site also shows the contact data and links to the organization social network.
 From figure 1: the Phinix homepage serves various benefits which are:

The intensity of the graphic content
Readable copy easy scan
A utility of all the applied layout elements
Short loading time of the webpage
The different organization menus
Informative and consistent of the visual design solutions
Clear and easy recognizability of the home screen
Food balance of innovation and tradition (Darino & Zenit, 2013)

As shown by figure 2, contact us page is able to show links to Phinix marketers all social accounts. One of the reasons as to why this site uses contact us page is to reduce spam; in here the organization email address is not available for spammers as they cannot harvest it easily. It also helps in information control. In here, the designer is able to capture the information they would wish from the customer. It also offers consistency in the site (Barnard, 2011).
The the capacity to draw in, connect with and take guests back to your site is basic to the accomplishment of any website. When looking for an innovative method to do this then any web designer needs to consider having videos on the site. Phinix marketers have adopted the use of the videos as shown in figure three so as to quickly deliver the organization message (Hand & Middleditch, 2013). First, a video or what other refers to as a recording is a great tool to get the organization message across in a format visitors, companions or clients will quickly and easily digest what the organization offers.  This does not mean that mean that video completely replaces written content, but it is a great complement to your copy and will strengthen your message overall. Second, it engages the visitors; this offers a great way of bringing the organization visitors via an improved search engine rankings and getting the focus on the organization messages in multiple ways such as audibly and visually and also getting the clients or the organization website users spend more time on the organization website. It offers a unique way of telling visitors more about the organization. It engages the visitors. Second, with this page, the website developer is able to drive the traffic to phinx marketers. Every time that the designer adds to a new video, the organization domain quickly rises on ranks. In addition, with videos, it is very entertaining for the visitors and they would always wish to reach to be on the site always. It also gives the company personality; it helps in delivering the needs of phinix clients (Epstei, n.d ).
By clicking our services this page shows bits of what phinix markets offer. From the page, Phinix marketers help organizations grow by creating relationships, website traffic, and brand awareness. Second, it helps the organization develop the brand. Since the social media accounts of phinix markets have a lot of followers it will help the organization increase its followers by creating links to their social accounts. In here as stated on the phinix website it ensures that phinix followers match the organization interests, behaviors of the organization’s customers. The organization also helps in building relationships which are engagements. In here phinix helps its clients in creating a very strong connection with the organization clients via engagement with the organization audience. Phinix marketers helps their clients to increase their engagement such as increasing likes to their clients’ social accounts. Phinix marketers assumes that the more client the organization have the more the engagement. It also helps the organization in increasing phinix;c clients’s weiste traffic. This in turn helps in increasing website traffic which in turn influences sales and leads. In here the organization helps in developing advertising campaigns which in turn drives very high volume on the organizational traffic. This also helps in increasing the organization conversation (Altstiel & Grow, 2013).      
This page indicates the partners of phinix marketers. This helps in combining forces with another organization. It helps in going beyond the customer. This helps in improving the effectiveness of the organization. It also helps in creating the concept of partner marketing. This helps in increasing social marketing media marketing investment. With the 12 partners, phinixmarketers are able to co-brand with other partners so as to raise the profile of the organization. It also provides exposure to the partner brand as they lend the organization brand equity. It also helps an organization in getting partners to donate prizes.    
Wireframe diagram

Phinix marketers

Menus
Home: Contact us, Industries, Our services, Partners and Videos

Social media sidebar

Galley to explaining all the menus

Footer

Section 3: Design “Look and Feel” and usability
Wordpress theme used
The theme utilized for this website is referred to as Business corner. One of the reasons is because it is a multi-purpose, unique and clean theme for any type of business. In addition, the theme is easy to navigate and one can easily customize with just a few clicks. With theme, one can out the organizational contents with ease (WordPress, n.d)
Image information

Filename & extension

Width x Height (pixels)

Title of the page in site

Image description

Image source (link)

Image facebook

165 × 306

Imagesffacce

Represents facebook and twitter icon

https://www.shutterstock.com/search/facebook+twitter+icons

Image Linkein

225 × 225

linkedin

Represents linkein incon

https://www.iconsdb.com/dark-gray-icons/linkedin-3-icon.html

Phinix logo

236 × 236

Logo 1

Represents organizational logo

Video information

Title and author of video

Width x Height (pixels)

Title of page in the site

Video source (link)

Escape marketing organization

236 × 236

Our escape marketing team

Primal studio marketing

334 × 334

Primal studio marketing

 
Search engine optimization

Title of the page in the site

Keywords / phrases

Phinix marketers

Phinix

Social media marketers

marketers

References
Altstiel, T., & Grow, J. (2013). Advertising creative : strategy, copy, design. Los Anges: SAGE Publications.
Barnard, M. (2011). Graphic Design as Communication. Toronto: Taylor and Francis.
Concepcion, A.-M. (2014). Professional website design from start to finish by Anne-Marie Concepcion . Chicago: Cincinnati Press.
Darino, E., & Zenit, J. (2013). How to design a business website by Ed Darino . Chicago: Princeton.
Endsley, K. (2017). Website design by Kezia Endsley . New York: Cavendish Square Press.
Epstei, G. (n.d ). Ten Benefits of Adding Custom Video to Your Website. Retrieved from Intechnic: https://www.intechnic.com/blog/ten-benefits-of-adding-custom-video-to-your-website/
Hand, D., & Middleditch, S. (2013). Design for media : a handbook for students and professionals in journalism, PR and advertising. New York: Pearson Education.
Silver, T. B. (2017). WordPress 3.0 jQuery : enhance your WordPress website with the captivating effects of jQuery. – “Open source: community experience distilled”–Cover. – Includes index. Birmingham: Packt Pub.
Wordpress. (n.d, December 1st). Theme directory. Retrieved from WordPress: https://wordpress.org/themes/business-corner/

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