Marketing Consultant
Question
Answered
Task description
• Select an organization (Harvey Norman) in consultation with your lecturer and utilise the unit content from weeks 1-5 to classify its nature and key contextual factors.
• Select one of the following contextual factors:
9. Regional economic issues
10. Globalisation
11. Cross cultural management
• In relation to the chosen contextual factor:
– Assess its impact
– Identify critical issues
– Generate a series of appropriate recommendations that will enhance organisational performance.
• You are to adopt the perspective of a professional consultant to the organisation who is providing strategic advice to the CEO or Board of Directors.
• The report must summarise the key literature, issues, identified problems and recommendations.
• Defining relevant terms, theories and concepts presented in topics 1-11
• Showing an ability to utilise the specific regional or international contextual factor chosen, explain key details and assess its impact on the relevant firm or organization.
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