Market Feasibility Analysis

Market Feasibility Analysis

Market Feasibility Analysis

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For the second coursework, students are expected to undertake a market feasibility analysis for a proposed business idea. This is to be written up as a business plan feasibility report (1,000 words) and submitted along with video recorded evaluation of business feasibility (5 minutes). The written report along with the presentation will assess understanding of relevant concepts and student’s ability to apply what they have learned about constructing a feasible business plan. The following criteria will be assessed in the feasibility analysis: • Industry overview: understanding of structure, stage of life cycle and implications. • Analysis of Industry environment: e.g. using Porter’s 5 Forces. • Customer-orientated evaluation: evidence of data collection (primary and secondary), stakeholder evaluation and customer segmentation/profiling. • Competitive intelligence: identification of key competitors, evaluation of performance characteristics.

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