Market context
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Instructions on Assessment: You are required to produce an individual assignment report that includes an analysis and reflection of the strategic position of your own (or a chosen) business organisation. (3,000 words) Some rudimentary guidance on how to approach this assignment: You may wish to describe the market context within which the organisation operates, its challenges and opportunities You may wish to discuss the mission and corporate goals of the organisation You may wish to refer to the influence exercised over strategic policy formulation by the Governing Board, managers, as well as shareholders and stakeholders.You may wish to consider the use of a macro-environmental analytical tool, such as PESTLE, to inform your discussion. You may wish to arrive at a judgment about the competitive position of the organisation with reference to appropriate theoretical models, such as Porter’s Five Forces of competition.
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