MARK2051 Consumer Behaviour

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MARK2051 Consumer Behaviour

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MARK2051 Consumer Behaviour

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Course Code: MARK2051
University: University Of New South Wales

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Country: Australia

Questions:
 1. Identify and analyse the need and want that led to the purchase of the FMCG product.  2. Examine internal and external sources of information. 3. Evaluate alternatives and narrow down the attributes of the FMCG product that satisfy the need or want. 4. Analyse available purchase methods.  5. Analyse post-purchase behaviour and satisfaction.
Answers:

Study of how the customers or organizations select and use goods and services that can satisfy their wants
Actions that the customers take within the market and the motives for the actions
Marketing Psychology 
It is indicative of feeling among the market participants that causes them to involve in buying or selling 
Fast Moving Consumer Gods 
It refers to the products that are sold in a quick manner and at that of a low cost
They have short shelf life owing to high demand from the consumer
Lifebuoy 
It is the number one anti-bacterial soap in the world
The product is instrumental in helping 1 billion people across the world in improving that of hygiene behavior
Everyone wants to remain clean and healthy and lifebuoy is instrumental in satisfying this demand of the customer
It has championed cause of that of better health with the help of hygiene for more than that of a century
History of Lifebuoy 
Lifebuoy was a distinctive brand of the soap which was created by Lever Brothers Soap factory in the year 1894
It made use of carbolic acid that provided it with a strong medicinal scent
Variants of Lifebuoy 
Lemon Fresh Soap Bar
Vita Protect Soap Bar
Betel Leaf Soap Bar
Moisture Plus Soap Bar
Mild Care Soap bar
Cool Fresh Soap Bar
Post purchase behavior 
I felt happy after buying the product and it provided me with healthy skin
The soap provided me with a refreshing feeling that invigorated my senses
References
Bamossy, G.J. and Solomon, M.R., 2016. Consumer behaviour: A European perspective. Pearson Education.
Biswas, A. and Roy, M., 2015. Green products: an exploratory study on the consumer behaviour in emerging economies of the East. Journal of Cleaner Production, 87, pp.463-468.
East, R., Singh, J., Wright, M. and Vanhuele, M., 2016. Consumer behaviour: Applications in marketing. Sage.
Fishpond.com.au (2018). Lifebuoy Soap Beauty: Buy Online from Fishpond.com.au. [online] Fishpond.com.au. Available at: https://www.fishpond.com.au/c/Beauty/q/Lifebuoy+Soap [Accessed 14 Dec. 2018].
Parsons, E., Maclaran, P. and Chatzidakis, A., 2017. Contemporary issues in marketing and consumer behaviour. Routledge.
Solomon, M.R., Dahl, D.W., White, K., Zaichkowsky, J.L. and Polegato, R., 2014. Consumer behavior: Buying, having, and being (Vol. 10). London: Pearson.

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