MARK 301 Marketing Communications

Free Samples

MARK 301 Marketing Communications

.cms-body-content table{width:100%!important;} #subhidecontent{ position: relative;
overflow-x: auto;
width: 100%;}

MARK 301 Marketing Communications

0 Download13 Pages / 3,224 Words

Course Code: MARK301
University: Victoria University Of Wellington

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: New Zealand

Question:
Write the Impact of digital data in the business organization.

Answer:
Introduction
The development of technology has provided certain benefits in the business organizations.  According to Wu, Straub and Liang (2015),with the deployment of the advanced technology the efficiency and the quality of the products have been enhanced  significantly. There are various factors those are responsible for the advancement of the  technologies and the methodologies in the business organizations. The changing trend of the business market and the growing competitions in the industry  are forcing the business organization to improve the existing technology in the organization. Apart  from that the use of emerging technology helps to increase the productivity of the organizations. Moreover , the use of technology is applied by the business organizations for the marketing and the expansion of the business purpose. The methodology of using the technology has opened user interfaces. This has helped to increase the connectivity between the organizations and the users.  It can be said that the business organizations has gained certain benefits from the advanced use of technologies through the deployment from different points of view. The  main objective of this paper is to evaluate the changes in the technology  over the past years and the methods of deployment s the organizations have used for the improvisation. Apart from that the forces those were responsible for the changes  and the advancement in the technology have been discussed in this paper.
Discussion
Impact of digital data in the business organization:
Digital data are referred to the information or data stored and collected through the electronic medium. With the increased adaptation of the digitization the amount of the digital data has been increased. The business organizations are choosing the digitization for the functioning  of the daily business over the manual process of handling the data (Coltman et al.,2015). In this context the managing of the digital information has become a significant concern for Amazon.  The advanced technology are needed to manage the editing and the storage of the digital data. Moreover, the rules of using the digital data are needed to be maintained properly in the organization.   Some of the positive impact of the digital data in the organizations are-
Managing of the data: The data stored  in the digital system of Amazon are easy to manage. According to Alenezi, Tarhini and  Sharma ( 2015), the implementation of the technology will help to create  a digital platform where the consumers can interact with the organization  directly. In this course, the  consumer data can be collected and stored digitally. Apart from that the accessibility of the sensitive data can be managed through the implementation of the username and password. The information or the data available in digital platform can be accessed at any time of the day. The storage of  data in digital platform increases the scalability and transparency of the information.
Security: Storage of data in digital platform ensures the security of the data. The security of the accessibility of the data can be maintained through the implementation of the username and password. Lin (2014), states that different security protocols can be implemented in order to ensure the overall security of the information and network. In order to do this the application of the firewall and VPN can be done (Lin,2014).  This will prevent the unnecessary traffics to intrude into the  secured network system of the organizations.
Improvement of the marketing: The implementation of the digitization and the implementation of the emerging technologies in the Amazon have improved the business strategy for conducting the business in e-commerce.  Digital media is taking a significant role for the promotion of the products and services of Amazon. According to Suresh and Gupta (2018),with the increased use of technology in the business organizations and the use of social media have improved the way of communication for the organizations. Amazon can showcase new offers and the products launched by them through the social media like Facebook. Moreover, the use of GoogleAd is also helping Amazon to promote different products to consumers. Apart from that analysis, the information gathered through the big data can  indicate the dynamic behavior of the consumer choices. Analysis of the changes in the demand of the customer can help to modify and improvise the products and services of the consumers.
Increase of the efficiency: Use of advanced digital technology has helped the Amazon to increase the efficiency of the daily functioning of organization over past 30 years. The automation process helps to improve the workings of the  supply chain and logistic operations in the organizations (Rosemann & vom Brocke, 2015). Apart from that the  immense use of digital technology has helped Amazon to customize the services along with the products. The growing business of  this e-commerce giant indicates the change in the business process of the organizations in the digital era.
It can be said that the use of the digital technology has positive impacts on the business organizations as it enhances the security and scalability of the business. However, there are certain challenges that may have negative impacts on the organizations. The information in the digital platforms  are needed to be  secured from the breaching. According to Xiang, Magnini and Fesenmaier, (2015), in case, if the breaching of the information  occurs  both the organizations and  the users can face problem. Apart from that the solving of the technical problems needs more technical experts. In some cases,  the implementation of the digital technology may become expensive for the organizations. Proper training is needed to be provided to the employees so that they can operate the advanced digital system. The arrangement of the training can  increase the overhead cost for the organizations. These are some of the problems organizations face during the implementation and the use of digital technology(Kerzner & Kerzner, 2017).It is recommended  for the organizations to mitigate the  negative impact of digital technology on the functioning of the business processes. Amazon provides cloud technology to the other companies. In that case, the organization is responsible for the security of stored data in the cloud. However, major cases of data breaches of Amazon AWS  has been reported over the years, which were not desirable.
Range of forces those are responsible for the  transformation  of information utilization:
There are certain factors those  are responsible for the changes  in ways to use the information  in the organization (Xiang,  Magnini & Fesenmaier, 2015). The factors those are responsible to bring the changes in the deployment method of technology in the business are technological, social and economic. However, different factors has certain intensity to bring the change in the use of technology.
Social factors:  Social factors are important drivers for the change in the implementation of the information technology in the organization. Earlier the information required to manage Amazon were less complicated and can be managed through the manual process. However, with the increase of competition in the market and the growing demand of the consumers regarding the products and the services, it has become important for Amazon to improve the productivity and the availability of the service (Bloom et al.,2014). Apart from that the changing demand and the buying behavior of the consumers are driving Amazon to improve the quality and the variety of  the services and the products. The implementation of the information technology and the trend of  digitization are the result of these social factors.  Chae, Koh and Prybutok (2014), describes the strategic use of the social media and reaching to the target consumers can be done through the information technology. Apart from that  the behavior of the consumers and the market research can be done through the technology driven by big data and data analytics.
Economic factors: Economic factor is one of the important factors for driving the organizations towards the use of digital technology in the business organizations. Trainor et al., (2014), describes earlier the functioning of the business in the organization were  dependent  mainly on the manual process. There were chances of the mistakes in the manual process. Apart from that the whole process was time consuming and complex to manage (Wamba et al.,2015). In this situation the implementation of the  automation in the process saves time  for the organization (Wagner,  Beimborn & Weitzel,2014). Use of information technology in Amazon helps this business organization to operate efficiently, along with minimization of the overhead cost for operating. The use and the innovation through the technology have helped Amazon to achieve the higher revenue in terms of business. Apart from that the use of the information technology in the organization is also helping to mitigate the overhead cost for operating. Overall, it can be said that the digital technology is helping Amazon to get the economic solutions.
Technological factors: Technological factors  can be considered as the drivers for the organizations to adopt the use of digital technology  and advanced information technology systems in the business. The use of the emerging technologies have made the functioning of the business process easier. Use of technology has provided better data security and information management  policies for Amazon.  Moreover, Amazon is using the emerging technologies in order to increase the efficiency of the production and services. This is helping Amazon to present the service in more effective way.  The innovation is creating the competitive market environment. In order to hold a stable position in the market, organizations are adopting digital disruptions.
Importance of the digital technology in the organization:
Information system has certain importance in the expansion of the business for the  organizations. With the application of the information technology , the companies can achieve the required standards for serving the products to the consumers.  In order to maintain the business in an efficient way the communication between the business unit and the technical unit is needed to be done (Tayeh, Al-Jarrah & Tarhini, 2015). The use of the emerging technology has helped to gain this flow of communication. Apart from that the use of technology has secured the confidentiality of the data and information stored in the system(Gurung & Prater,2017). Moon,  Choi and Armstron (2018), states the importance of communication between the users and the organization which has made easy through the use of the information technology .The users can interact with the organization and the system through online platform. Many business organizations are adopting the use of the information technology and the advanced digital innovations in the operations and logistic purpose (Safa et al.,2015. The automation  in the logistic process  has helped the organizations to get better results. Apart from that the use of artificial intelligence has helped the business organizations in the marketing. The use of the big data, and the logical analysis of the data has helped the companies to know about the requirements of the consumers  and the market trend (Piotrowicz & Cuthbertson, 2014). On the basis of the gathered data , the companies can improvise the products and services. Apart from that  with the use of the information technology the business  organizations are customizing the products and services on the basis of the requirements of the consumers. This improves the quality of services provided by the organization.
Increase of efficiency of the organization through the use of information technology:
With the help of the information technology the Amazon can manage data more effectively. In the manual process of managing the data, there is a chance of error. However, the use of the information technology helps to mitigate the chances of error. This increase the correctness and the reliability of the data. The  flow of communication between the organization can be improved through the maximization of the correctness of the information.  According to Coltman et al.,(2015),this increases the efficiency of the organizational functionalities The use of the information technology can provide better technique of data storing and security for the data.   Amazon is using cloud computing for  data storing. The use of cloud allows the organization to store large amount of data. Apart from that the maintenance cost of the equipments for storing data can be minimized with the use of the cloud computing. Amazon can choosing among the various deployment of the cloud. The use of the cloud computing also enhances the security and availability of the data. The access of the content can be customized with the help of the technology. Biometric system helps in the authentication and authorization process. Apart from that the use of the username and password can be beneficial for  controlling the access of the information in the organization.
These security facilities helps to maintain the integrity and confidentiality of the information in the organization. According to Wu, Straub and Liang (2015),over past 30 years the trend in marketing has been changed.  The use of the social media for promotion of the products has helped different Amazon to reach to the large base of consumers.Apart from that  digital technology also increase the connectivity of the Amazon  with the consumers. In  this  situation the business Amazon can identify the dynamic nature of the requirements of the consumers. It can be said  that the use of technology has enhanced both technical and business growth in the organization.
 However, Amazon has faced certain problems due to the use of digital technology.  The breaching of the security  of the data can cause problems for the Amazon. Apart from that the company has to maintain  some rules and ethics during the implementation of the information technology driven system  in the companies (Chae, Koh & Prybutok, 2014). There is no transparent rules for the violation of the ethical code in the context of using information technology.
It can be said that the use of the technology in the organization has certain positive impacts on  Amazon. However, there are some problems and challenges with the implementation of the digital disruption in the organization. Proper management of the implementation project along with effective monitoring can mitigate these problems regarding digital disruption.
 Amazon is also using the digital technology for reaching to the citizens. Mishra, Akman and Mishra (2014), points out  that many government services are opening e-portal , from where the citizens can access the services provided to them. This increase the efficiency of the workings of the government. Apart from that  most of the commercial organizations are adopting the use of e-business policy from Amazon. The growing market of e-commerce indicates the success of the implementing information technology in the business organization.
Conclusion
The discussion is regarding the use and the impact of the digital technology in the business organization. The discussion has described us of digital technology and its  impact on the changing environment of the business. In this context it can be said that the impact of the digital technology on the business Amazon has positive impacts as it has helped the Amazon to improve the way of doing business. The use of the information technology has helped to improve the consumer service and the effectiveness of the products. Apart from that it also improves the marketing and the promotion the business. Different use of the information technology has been discussed those are deployed by the business Amazon for the expansion of the business in the organization. This indicates the  changing trend of the business functionalities in the business Amazon. It can be said the  impact of the technology is positive , however, for the proper implementation maintenance and proper monitoring is required for the digital disruption. 
References
Alenezi, H., Tarhini, A., & Sharma, S. K. (2015). Development of quantitative model to investigate the strategic relationship between information quality and e-government benefits. Transforming Government: People, Process and Policy, 9(3), 324-351.
Bloom, N., Garicano, L., Sadun, R., & Van Reenen, J. (2014). The distinct effects of information technology and communication technology on firm organization. Management Science, 60(12), 2859-2885.
Chae, H. C., Koh, C. E., & Prybutok, V. R. (2014). Information technology capability and firm performance: Contradictory findings and their possible causes. Mis Quarterly, 38(1), 305-326.
Coltman, T., Tallon, P., Sharma, R., & Queiroz, M. (2015). Strategic IT alignment: twenty-five years on.
Gurung, A., & Prater, E. (2017). A research framework for the impact of cultural differences on IT outsourcing. In Global Sourcing of Services: Strategies, Issues and Challenges (pp. 49-82).
Kerzner, H., & Kerzner, H. R. (2017). Project management: a systems approach to planning, scheduling, and controlling. John Wiley & Sons.
Lin, H. F. (2014). Understanding the determinants of electronic supply chain management system adoption: Using the technology–organization–environment framework. Technological Forecasting and Social Change, 86, 80-92.
Mishra, D., Akman, I., & Mishra, A. (2014). Theory of reasoned action application for green information technology acceptance. Computers in human behavior, 36, 29-40.
Moon, Y. J., Choi, M., & Armstrong, D. J. (2018). The impact of relational leadership and social alignment on information security system effectiveness in Korean governmental Amazon. International Journal of Information Management, 40, 54-66.
Piotrowicz, W., & Cuthbertson, R. (2014). Introduction to the special issue information technology in retail: Toward omnichannel retailing. International Journal of Electronic Commerce, 18(4), 5-16.
Rosemann, M., & vom Brocke, J. (2015). The six core elements of business process management. In Handbook on business process management 1 (pp. 105-122). Springer, Berlin, Heidelberg.
Safa, N. S., Sookhak, M., Von Solms, R., Furnell, S., Ghani, N. A., & Herawan, T. (2015). Information security conscious care behaviour formation in Amazon. Computers & Security, 53, 65-78.
Suresh, N., & Gupta, M. (2018). Impact of Technology Innovation: A Study on Cloud Risk Mitigation. In Information Technology Risk Management and Compliance in Modern Amazon (pp. 229-267). IGI Global.
Tayeh, M., Al-Jarrah, I. M., & Tarhini, A. (2015). Accounting vs. market-based measures of firm performance related to information technology investments. International Review of Social Sciences and Humanities, 9(1), 129-145.
Trainor, K. J., Andzulis, J. M., Rapp, A., & Agnihotri, R. (2014). Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM. Journal of Business Research, 67(6), 1201-1208.
Wagner, H. T., Beimborn, D., & Weitzel, T. (2014). How social capital among information technology and business units drives operational alignment and IT business value. Journal of Management Information Systems, 31(1), 241-272.
Wamba, S. F., Akter, S., Edwards, A., Chopin, G., & Gnanzou, D. (2015). How ‘big data’can make big impact: Findings from a systematic review and a longitudinal case study. International Journal of Production Economics, 165, 234-246.
Wamba, S. F., Gunasekaran, A., Akter, S., Ren, S. J. F., Dubey, R., & Childe, S. J. (2017). Big data analytics and firm performance: Effects of dynamic capabilities. Journal of Business Research, 70, 356-365.
Wu, S. P. J., Straub, D. W., & Liang, T. P. (2015). How information technology governance mechanisms and strategic alignment influence organizational performance: Insights from a matched survey of business and IT managers. Mis Quarterly, 39(2), 497-518.
Xiang, Z., Magnini, V. P., & Fesenmaier, D. R. (2015). Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet. Journal of Retailing and Consumer Services, 22, 244-249.

Free Membership to World’s Largest Sample Bank

To View this & another 50000+ free samples. Please put
your valid email id.

E-mail

Yes, alert me for offers and important updates

Submit 

Download Sample Now

Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.

UploadUnique Document

DocumentUnder Evaluation

Get Moneyinto Your Wallet

Total 13 pages

PAY 8 USD TO DOWNLOAD

*The content must not be available online or in our existing Database to qualify as
unique.

Cite This Work
To export a reference to this article please select a referencing stye below:

APA
MLA
Harvard
OSCOLA
Vancouver

My Assignment Help. (2021). MARK 301 Marketing Communications. Retrieved from https://myassignmenthelp.com/free-samples/mark301-marketing-communications/digital-technology.html.

“MARK 301 Marketing Communications.” My Assignment Help, 2021, https://myassignmenthelp.com/free-samples/mark301-marketing-communications/digital-technology.html.

My Assignment Help (2021) MARK 301 Marketing Communications [Online]. Available from: https://myassignmenthelp.com/free-samples/mark301-marketing-communications/digital-technology.html[Accessed 18 December 2021].

My Assignment Help. ‘MARK 301 Marketing Communications’ (My Assignment Help, 2021) accessed 18 December 2021.

My Assignment Help. MARK 301 Marketing Communications [Internet]. My Assignment Help. 2021 [cited 18 December 2021]. Available from: https://myassignmenthelp.com/free-samples/mark301-marketing-communications/digital-technology.html.

×
.close{position: absolute;right: 5px;z-index: 999;opacity: 1;color: #ff8b00;}

×

Thank you for your interest
The respective sample has been mail to your register email id

×

CONGRATS!
$20 Credited
successfully in your wallet.
* $5 to be used on order value more than $50. Valid for
only 1
month.

Account created successfully!
We have sent login details on your registered email.

User:

Password:

MyAssignmenthelp.com offers affordable marketing assignment help to students all over the world. We have a strong team of 5000+ marketing experts who draft every paper from scratch. They dig deep to gather facts and information to present quality marketing papers. We also cover all assignments – research papers, dissertation, marketing reports, and more. Hire our writers today at the best rates and see your scores soar to the sky.

Latest Management Samples

div#loaddata .card img {max-width: 100%;
}

MPM755 Building Success In Commerce
Download :
0 | Pages :
9

Course Code: MPM755
University: Deakin University

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Australia

Answers:
Introduction
The process of developing a successful business entity requires a multidimensional analysis of several factors that relate to the internal and external environment in commerce. The areas covered in this current unit are essential in transforming the business perspective regarding the key commerce factors such as ethics, technology, culture, entrepreneurship, leadership, culture, and globalization (Nzelibe, 1996; Barza, 2…
Read
More

SNM660 Evidence Based Practice
Download :
0 | Pages :
8

Course Code: SNM660
University: The University Of Sheffield

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: United Kingdom

Answers:
Critical reflection on the objective, design, methodology and outcome of the research undertaken Assessment-I
Smoking and tobacco addiction is one of the few among the most basic general restorative issues, particularly to developed nations such as the UK. It has been represented that among all risk segments smoking is the fourth driving purpose behind infections and other several ailments like asthma, breathing and problems in the l…
Read
More
Tags:
Australia Maidstone Management Business management with marketing University of New South Wales Masters in Business Administration 

BSBHRM513 Manage Workforce Planning
Download :
0 | Pages :
20

Course Code: BSBHRM513
University: Tafe NSW

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Australia

Answer:
Task 1
1.0 Data on staff turnover and demographics
That includes the staffing information of JKL industries for the fiscal year of 2014-15, it can be said that the company is having problems related to employee turnover. For the role of Senior Manager in Sydney, the organization needs 4 managers; however, one manager is exiting. It will make one empty position which might hurt the decision making process. On the other hand, In Brisba…
Read
More

MKT2031 Issues In Small Business And Entrepreneurship
Download :
0 | Pages :
5

Course Code: MKT2031
University: University Of Northampton

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: United Kingdom

Answer:
Entrepreneurial ventures
Entrepreneurship is the capacity and willingness to develop, manage, and put in order operations of any business venture with an intention to make profits despite the risks that may be involved in such venture. Small and large businesses have a vital role to play in the overall performance of the economy. It is, therefore, necessary to consider the difference between entrepreneurial ventures, individual, and c…
Read
More
Tags:
Turkey Istanbul Management University of Employee Masters in Business Administration 

MN506 System Management
Download :
0 | Pages :
7

Course Code: MN506
University: Melbourne Institute Of Technology

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Australia

Answer:
Introduction
An operating system (OS) is defined as a system software that is installed in the systems for the management of the hardware along with the other software resources. Every computer system and mobile device requires an operating system for functioning and execution of operations. There is a great use of mobile devices such as tablets and Smartphones that has increased. One of the widely used and implemented operating syste…
Read
More
Tags:
Australia Cheltenham Computer Science Litigation and Dispute Management University of New South Wales Information Technology 

Next