MARK 2309 Coursework Assignment
MARK 2309 Coursework Assignment Brief 2017-18 Part 1. Overview This is an individual coursework assignment based around core group and class level activities organised as follows: B. Individual campaign proposal: You will write an individual I&DM campaign proposal of 2,000 words Max for the same firm that you analysed in your group. This must be an original piece of work produced by you alone -group members will take forward different campaign objectives which should be approved by your tutor. There is more detail on structure and content of the proposal in part 3 of this document Learning outcomes & coursework grading: Your coursework grade (worth 80% of the marks for this module) will be determined on the quality of the individual written submission you make at the end of the module. Formative feedback will also be provided on your group presentations by your tutor and peers and this should help you to identify any issues or gaps in your understanding or research, giving you the best start possible on your individual written work. The assessment tasks will determine the extent to which the following module learning outcomes have been met. 1. Describe how interactive and direct marketing principles, techniques and tools help organisations attract and retain profitable consumer groups 2. Explain the central role of customer information and illustrate how databases are built and used 3. Critically evaluate a range of interactive and direct marketing solutions to contemporary business challenges 4. Set campaign objectives and select appropriate strategies and controls PLUS… this assignment task is also designed to develop a number of key employability skills including interpersonal communication, presentation skills, project management, effective collaboration and leadership and, perhaps most importantly, the ability to learn from your own experience. SO…please do not expect to score well as an individual if you don’t engage with group and class activities and the reflective learning exercises. Your attendance at every tutorial will also be formally recorded and your contribution in presentations and peer assessment will also be taken into account in the final mark scheme.
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