MAR 111 Advertising And Sales Promotion

MAR 111 Advertising and Sales Promotion

Question

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Task

An international corporation is considering using a local agency as its source for the development of an advertising campaign. They are unsure of the local markets capabilities though and have asked yourselves to develop a set of speculative presentations or demonstration ads, with which they intend to get a better idea of what you are capable of producing before they sign on.
 
You are required to select and produce an ad in any one of the following formats:
 
1) Print advertisement (3 sequential ads)2) Radio advertisement (3 sequential ads)3) Television advertisement (1 advertisement/ 60 second time span)
 
All decisions relating to creative development, format, and methodology utilised in the construction/manufacture of the campaign shall be left to your own judgement.
 
The grading of your assignment is subject to the following:
8 marks penalty points shall be deducted for every day the work is delayed.
Students who engage in any form of plagiarism or collusion shall be heavily penalised.