MANM434 Strategic Marketing

MANM434 Strategic Marketing

MANM434 Strategic Marketing


The report must provide answers to questions concerning strategic issues in marketing. Your report consisting of 3,000 words (+/-10%) (Excluding cover page, contents page, executive summary, reference list and appendices)

This is an individual assignment.

Assignment Brief:
In A Report Style Assignment, Address The Following:

1. Evaluate and discuss advantages and challenges of Corporate Social Responsibility (CSR)  from the perspective of organisations, with reference to academic literature and real world  examples. (c900 words)

2. Choose an organisation that operates internationally and propose a CSR initiative (NB suggest a specific CSR based activity with clear objectives and benefits).

You should make  reference to how this initiative links to the United Nations Sustainable Development Goals  (UNSDGs). Use theory and real world examples to underpin your arguments as needed  (c900 words) ……. Using UBA as my orgnisaton

3. Argue how your proposed initiative should and could be adapted by your chosen organisation in  2 different country markets, taking account of factors including differing cultures and  business environments, use theory and real world examples to underpin your arguments as  needed (c900 words)……. Using Nigeria and Denmark as my different country market NB Guidelines on word count are included above, but it is up to students how closely they follow  them as they are for guidance only. This also leaves c300 words for introduction and conclusion.
Each of the above 3 questions carries equal weight/marks. The overall assignment is worth 100% of  marks for the unit.

Assignment Structure

1. A cover page stating the title of the assignment, student ID #, course name, date, word count, and tutor names

2. Contents page

3. Executive Summary

4. Introduction – Where you should briefly discuss the background of the report.

5. Address questions one by one. For example, Question 1 and then write your answer, then Question 2, and Question 3.

6. Conclusion – Summarise the key issues/findings related to the 3 questions.

7. References (BU Harvard Referencing Style)

8. Appendix (If any)

This work tests Intended Learning Outcomes 1, 2 and 3

Submit your individual report as an electronic MS Word document (.docx or .doc file format) Use A4 document size, Times New
Roman size 12 font, 1.5 spaced lines, and 2.54 cm margins.

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