Macro-environmental, geopolitical risks
Students are required to select an Australian company as the basis of a case study. Once the company has been approved by your lecturer you will be required to prepare a detailed strategic report to management that analyses the macro-environmental, geopolitical risks and opportunities, as well as overall market attractiveness of entry of this company into BOTH a specific European AND Asian market. After evaluating both countries students must make a recommendation of which one is most suited for market entry, along with your reasons and justifications of why. A limit of 2000 words overall (plus or minus 10%) is to be strictly observed. Your report must include formal title page and Holmes assignment coversheet. Ideally the report will be presented in Arial 12pt font with 1.5 lines spacing.
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