M30B48 Professional Skills Course

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M30B48 Professional Skills Course

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M30B48 Professional Skills Course

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Course Code: M30B48
University: University Of The West Of England

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Country: United Kingdom

Question:

This task is intended to assess your ability to write in formal and correct English. You are a supervisor of a customer service team. A member of your team has to write an email to a very important client, Mrs. Jane Smith an executive at British Petroleum. They have asked you to proof read their email before sending it. You will notice that there are many errors in it. Identify the errors and re-write the email according to the standards of professional writing, paying particular attention to the form ability of the language and the structure of the paragraphs. Much of the language is too informalEmail formatting Spelling Grammar PunctuationParagraph structureAccuracy of information and numbering Structure of a text (intro, paragraphs communicating single ideas and closing paragraph 
Guidance on writing 
The vocabulary and word choice should be formal in toneEach paragraph should be focused around a single idea with clear topic sentence.Your sentences should be clear, not too long with correct punctuation. Pay particular attention to the advice on sentence structure and “clauses? on the VLEYou should follow the guidelines from the VLE on opening and closing paragraphs as well as paragraph structureThe email should read like one single document instead of random notesWhad up? Hope your weekend was as outrageous as mine. Listen I just want to check that everything is cool and correct with your booking and fill yas all in on some of our policiesSo. Smithie. I also need to now that the employees at britishPetrol are in the know about all our policies for check ins and check outs
Your peeps can check in any time as long as its after 2?oclock in the afternoon. And we kind of need you to let us know if you?re going to be lates like after 9pm Just send us an eta to be sure. 
Check out (when we kick your butt out of the hotel) is high noon. 
PPSWhat nations are your employees from? I need to know the kind of areas that?s written on their passports Just a general ball park outline of what?s to be expected It?s for our records.(bloody home office fascists.)
This task is intended to assess your ability to write a well-structured essay that directly responds to a task set in an assignment.

Answer:
Introduction:

This mail is also to inform you about all the policies of our hotel regarding the check in and checkout timings. Please note that your clients can check in to our hotel at any time within 2pm during the day time and within 9pm at night. If in case you are going to be late and will arrive after 9pm, then please do inform us before hand so that we can arrange accordingly. Lastly, I would also like to add that we need to check the general information about all the clients that will be arriving here, like their nationality and their passport details. These are just a formality that we need to do in order to maintain our records. So, please make sure that they are carrying all the necessary documents with them at the time of their check in.
An explanation of each stage in the procedure for writing an assignment.”
The first step is to get the task properly clarified. In other words the writer must first get to know each and every detail about the task. The task has to be analyzed properly and then the writers must properly decide the approach that they will take while proceeding with the work. The next stage is that of collecting and recording the information (Cottrell 2013). In other words, the writer has to make a proper collection of all the class notes, or the internet sources or any other books and magazines from which the writer can take help while working on the project. The next part is to properly organize and plan and the work to avoid develop the approach or the thinking on the task and also to avoid several mistakes like that of repetition, grammar or any kind of error mistakes. The next is to do a self reflection and evaluation about the task. In other words, the writer must be able to recognize what inferences he draws from the work or has the viewpoint has changed over time The writer must be clearly able to know the motif behind undertaking and doing the task. After doing this, the writer must make a first draft or a rough draft before writing and submitting the assignment finally.

The CEM framework provides the B-B markets get an insight into the customer’s world by the process of funneling (Schmitt and Zarantonello 2013).
One of the new engines for the economic growth is customer experience that can turn customers into advocates (Ren et al2016).

Infectious communication is the result of creating or developing some kind of content that the customers themselves quite enthusiastically become the advocates of the customers. it is a very effective method as it gets easily transmitted to the targeted customers through the willing and the unpaid intermediaries (Smith and Milligan 2015). The term infectious is used because it spreads like an infection among all the customers. In other words, the advertisements of such products get viral. The best means of doing it is with the help of social media like face book, twitter and many others (Smith and Milligan 2015).
Benefit of customer experience to an organization
In the present day scenario, giving the customers a pleasing and colorful experience is very much helpful. In order to do this, the company must make sure that they are always successful in standing out in the market among rest of their customers. In other words they must make their brand stand out in such a way that the customers at once get to know the usefulness of the brand of products of the company. The companies while selling their products must also make sure that they are being able to develop some emotional experience as well. The companies can also make use of tools like magic moments in order to show the customers their entire journey with the specific brands of the company and how it helped the customers throughout their lives.
Methods of improving Customer experience by Glenmore Hotel
Glenmore Hotels can develop some emotional connection with the customers. This will be very much beneficial for increasing the customer experience (Wilburn 2007). This can be done by making a survey in order to know the present needs and demands of the targeted customers
They can develop more interpersonal relationship with their customers by making use o the different modern social media platforms. They can establish their own webpage or their customer forums where the customers can post all their questions regarding the hotel and they can also leave their comments regarding t heir experiences during their stay in the hotel. They can also give some of their suggestions for improvement to the hotel as well.
In order to engage customers and give them a pleasing experience, the hotel has to install a tech save experience. In other words, they must make use of advanced technological methods in the guest hotel inter actions like reservations check in, room services (Wilburn 2007).
Apart from this, there must always be a very hospitable, kind and polite behavior and body language available from all the Hotel staffs towards their guests.
References
Cottrell, S., 2013. The study skills handbook. Palgrave Macmillan.
Ren, L., Qiu, H., Wang, P. and Lin, P.M., 2016. Exploring customer experience with budget hotels: Dimensionality and satisfaction. International Journal of Hospitality Management, 52, pp.13-23.
Schmitt, B. and Zarantonello, L., 2013. Consumer experience and experiential marketing: A critical review. In Review of marketing Research (pp. 25-61). Emerald Group Publishing Limited.
Smith, S. and Milligan, A., 2015. On Purpose: Delivering a Branded Customer Experience People Love. Kogan Page Publishers.
Wilburn, M., 2007. Managing the customer experience: A measurement-based approach. ASQ Quality Press.

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