London Tourism Report

London Tourism Report

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Key Document – London Tourism Report 2014-2015 (London & Partners) Reading the London and Partners report “London Tourism Report 2014-2015” available from My Learning, students are asked to complete 3 short activities comprising:  Activity 1 – comprehension of the tourism data, relating to London  Activity 2 – Sourcing comparable tourism data for another area  Activity 3 – reflecting on new tourism and methodology knowledge Please ensure that you plan your assignment work carefully in advance so that you set aside sufficient time to complete the preparatory work needed for activities 2 and 3 i.e. finding comparative data sources and reflecting on what the data and exercise findings mean in terms of your own understanding of tourism. Complete your report, organised as three sections corresponding to each of the activities below. Activity 1 – (10 questions) Looking at Table 1.2 1. Indicate how many overnight visits were there to London in total in 2014? 2. How many nights did the overseas visitors spent in the capital in 2011? 3. What was the expenditure by the domestic tourists in 2013? and what percentage does this represent of the total in 2013? Looking at table 2.9 4. What is the biggest segment of tourists that visited London in 2014? Looking at table 2.10 5. Which segment of tourists spent most per visit? Looking at table 3.3 6. Which region (domestic visit market) accounted for most visits in 2014? 7. Which region (domestic visit market) accounted for biggest expenditure in 2014? Looking at table 4.9 8. Which country spent most per visit of London? Looking at table 5.4 9. In which borough in London can the most hotels be found? Looking at table 6.1 10. What was the most visited leading London attractions in 2013/2014 and with how many visits? Activity 2 – Comparative Data Gather comparable tourism data for 2 areas of your choice (to be comparable, the 2 areas need to be the same spatial area). Provide a summary of the tourism data for the 2 areas, which details 1. Expenditure 2. Employment 3. GDP/GVA Areas may be designated at city, region, or country level. Do not attempt to mix these spatial levels e.g. by comparing London to Australia as this will not work. Also ensure that you use a consistent currency to ensure that comparisons can be made. Provide details of the external sources used for area 1 and area 2. Provide a short summary that compares and contrasts the tourism credentials of the two areas. Activity 3 – Reflection Prepare a short statement that reflects on 1. What you have learned about the two areas? 2. What you have learned about researching tourism from doing this assignment? The following table provides an overview of the assessment requirements. Overview of Assessment 1 Description of Coursework Examine the data. Source and analyse data for 2 areas. Reflect on what the data shows and what you have learned. Word count Between 2-6 pages Learning outcomes This is an exercise in using data to explore tourism. Students are expected to analyse data to develop arguments. Format This is not an essay, just a report. Organise your work into 3 parts – each with distinct sections and titles. References Please source your data for activity 2 Assessment Criteria The first activity carries 25% of weight, The second activity carries 50% of weight and the third activity carries 25% of weight Suggested Resources This exercise is designed for students to understand where to gather data on tourism, the limitations of finding data, and how to use data that is presented in different formats. Submission Details Please submit via the Turnitin link on My Learning of this module by the 24th November 2016 Due date 24/11/2016 The following table details the support you will be receiving for this assignment and the feedback opportunities you will have. Support and Feedback sessions for Assignment 1 Coursework Briefing 6 October (Lecture 1) Sample Assignments There are examples of activities 2 and 3 on My Learning under “Assessments”. Feedback Opportunities Feedback will be provided on My Learning, and there will be a feedback session in the seminars in week 12 (week beginning the 9th January) Feedback on Final Grade On My Learning, feedback session in the seminars in week 12 (week beginning the 9th January)