Japanese clothing company
Details of Task: UNIQLO is the well-established Japanese clothing company that has business activities in retailing. It started the journey with one outlet in Hiroshima, Japan in 1984. It operates You have recently been appointed as the CEO of the company. As part in 15 countries at present. of its internationalisation plan, is currently looking at overseas expansion opportunities. UNIQLO Write an international business plan for your company’s Board of Directors, arguing why the company should expand into India. Your business plan should cover the followings areas: ● Write a brief company profile. ● Conduct an environmental scanning of India as well as a brief market analysis (estimation of potential demand and supply). (MORE IMPORTANT) ● Identify the strengths or core competencies that can leverage to gain competitive UNIQLO advantage in India. Apply IB concepts where relevant.
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