Industrial Strategic Management
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Analyze how the company dealt with a particular challenge or discontinuity in its history. The challenge or discontinuity could be a restructuring of the industry, an innovation challenge, a merger, bankruptcy, excessive growth, new competition, severe market changes, new disruptive technology, etc. The report can look at the entire strategic management process, but with a key focus on strategy implementation. Analysis should be focused on topics of the program. The paper must not be only descriptive, but also analytical and present recommendations and conclusions. Company: Fujifilm Event: How Fujifilm transformed its self from a photo film giant to a cosmetics and healthcare company, adapting quickly to market shifts is what has kept Fujifilm, unlike kodak Guideline: maximum length of the report 7 pages plus 4 pages of appendices. Topics covered in the course: · Strategic Planning and Scenarios · Culture and Inertia · Organizational Structure · Managing Coordination, Information and Knowledge · Power and Influence · Change Management: Post-Merger Integration · Growth and Innovation: Overcoming Structural and Cultural Inertia · Value Creating and Learning from Failure · Strategic Management and Leadership
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