Individual Case Study

Individual Case Study

Individual Case Study



Assignment Task 2: Individual Case Study Purpose: A case study assignment in which you can demonstrate your ability to use the concepts and language introduced during the first five topics. This exercise is based on the importance of gaining credibility within an organization by using the language of managerial leadership to apply key concepts to case study examples. Due Date: Sunday 11:59 of Week 5 (April 8, 2018) Marks Allocated: 30% Word Limit: 2000 (+/-10%) Task & Scope: The five questions are designed to test your comprehension of the course materials in relation to real world cases, and your capacity to see how different course topics overlap with each other and provide you with tools for understanding organizational and leadership problems and solutions. Essential preparation for this task, requires you to carefully read: Brenneman, G. 1998, ‘Right Away and All at Once: How We Saved Continental’, Harvard Business Review, 76(5), pp162-173. Here are the five questions: 1. In what ways did Greg Brenneman cultivate what Goleman (2013) describes as the triad of awareness? In what ways could Brenneman improve his focused leadership? 2. Which of Smith et al.’s (2016) paradoxes did Brenneman face and how did Brenneman transcend either/or thinking? 3. What assumptions does Brenneman make about Continental’s business environment, mission and core competencies? Was the theory of business valid according to Drucker’s (1994) specifications? Is there any evidence that the Continental business model is transformational according to Kavadias et al.’s (2016) conceptualisation? 4. In what ways did Brenneman practice exemplary leadership as described by Kouzes et al. (2011)? 5. In what ways is Brenneman’s personal sense of purpose as defined by Craig & Snook (2014) evident in the ‘Go Forward Plan’? Presentation Requirements: This assignment requires use of the Harvard Referencing System. Please consult the Guidelines for Referencing and Presentation in Written Reports and Essays published by the College of Business. You can access this here: College of Business Referencing and Presentation Guide.docx Note specially: Your assignment must use the reading materials studied in this course. Assignments which rely on references that have not been studied in this course cannot achieve even a Pass grade because such assignments fail to demonstrate what you have learnt from studying this course in leadership and management. Please answer each question, one at a time. Also note: there is no opportunity to resubmit failed assignments Assignment criteria:  Expression which is articulate, clear, and grammatical Demonstrated effective use of and understanding of the course reading materials and the course topics Answers which demonstrate that you are developing the ability to apply concepts and ideas taken from research and practice to arrive at an insightful understanding of real world cases  Extent to which the answers effectively address all aspects of the case study questions

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