Importance in Business Thinking
Posters and poster presentations are gaining importance in business education as they enable learners to practice their creativity, design, summarising, prioritising and synthesising skills. An effective poster is a communication tool that utilises structure, graphics and text to clearly convey complex messages, while being visually appealing and engaging; text, albeit important, is used sparingly. Posters should be understood on their own, but poster presentations are important social events, which often take place at conferences or networking events: Posters are displayed and require the presenter to ‘sell’ their poster by drawing viewers in, briefly summarising the main points of the poster, and engaging viewers into conversation. Designing and presenting a clearly understandable poster develops skills relevant for this unit as concise visual and oral displays of complex information are crucial elements of Design Thinking. Design Thinking plays an important role in today’s business world but there are many different definitions of and approaches towards Design Thinking. You are required to research academic (peer-reviewed) and high-quality practitioner literature to answer the following question: What does Design Thinking mean to you? Poster Details: You are required to address this question by DESIGNING a POSTER, which VISUALLY DISPLAYS your literature research and your personal opinion. In order to be successful in this assessment, you are therefore required to design a carefully constructed and logical poster, which displays what Design Thinking means to you personally, while also containing reference to relevant literature. More specifically, your poster should: clearly show the main message of the poster; be logically structured and aesthetically pleasing;refer to material you have read in the literature (you should include between 5 and 10 references, some of which must be peer-reviewed academic articles and some must be high-quality practitioner publications); clearly show what your own understanding of Design Thinking is; contain sufficient detail that a layperson (without specific background in Design Thinking) can understand what you are trying to say; use relevant graphics to visually display the message of your poster; and use text sparingly. It is recommended that you use one single PowerPoint slide as your poster (other software may be used). For this unit, you do not have to print the poster but it has to be clearly visible if projected in a classroom. Please see Moodle for further advice on how to create, structure and design effective posters. Supporting material and additional advice is available for both on-campus and distance students. Presentation Details: In addition to designing the poster, you are required to briefly present your poster in the form of a BRIEF voice-over on your poster (PowerPoint slide). Advice on how you can carry this out is provided in Moodle. Poster presentations should not be a simple verbatim repeat of what the poster shows – instead, they should be uniquely descriptive and engaging to a laypeople audience. Imagine you are in a room full of people and want to attract as many viewers to come and engage in a conversation with you about your poster. The presentation should be approximately 2 minutes, with an absolute maximum of 3 minutes. You are required to summarise the key points of your message and get these accross in a meaningful and engaging manner.
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