ICT50915 Diploma Of Digital Media Technologies

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ICT50915 Diploma Of Digital Media Technologies

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ICT50915 Diploma Of Digital Media Technologies

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Course Code: ICT50915
University: Royal Melbourne Institute Of Technology

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Country: Australia

Question:

You will also identify the skills, experience and qualifications needed to be successful in that role. Within your report you must also discuss the management responsibilities (if any) the role has, and to whom the role would report within the sector, you have chosen.
Note: One of the job roles you choose must be either your current position, or a position you aspire to hold. This job must be identified as such and you should include the path you need to take, or have taken, to gain the position.
Task Requirements
You must submit the following information/documentation in a professional format. It must be logical and relevant to each job role chosen.  
1.Present the details of three different job roles and the sector they are from; each report should include:  
-The job role  
-The industry sector  
-The job description  
-The skills, experience and qualifications needed to be successful in the position  
-The responsibilities of the position  
-To whom the position would report to and with whom you would have direct communication.  
2.Present the details of either your current position or a position you aspire to hold. Outline the path you have taken, or need to take, to gain this position.  
For this scenario use The Bold Frame as the client that you have been tasked with creating and advertisement for, their details can be found in the ICTGAM504 page. You are the project manager assigned to manage the production of an interactive advertisement for the organization. The advertisement should fit in with the core values of the organization while showing creative innovation. The advertisement, specifically the interactivity features, should also follow good design principles and usability heuristics.
Task Requirements
1.You must act as the project manager and produce a draft version of the following planning documents to be reviewed by the client:  
Draft – Project scope  
Draft – Team roles and responsibilities  
Draft – Project schedule  
Draft – List of milestones and tasks for each team role  Draft – Communication plan  
2.You must choose a role defined in Task 1 and undertake the work as that position. For this you must complete the tasks outlined in the roles and responsibilities during Task 1.   
You must arrange at least two meetings (in person, by phone, Skype or other communication tool) with your tutor. You are encouraged to conduct these meetings via phone call or Skype.  You must document the minutes of the meeting for later submission. Task Requirements
In this meeting you will discuss the progress of the project and any problems or concerns you may have. This will be a professional conversation between you (the designer) and your client (the tutor) so you will be expected to build a working relationship with your client. You will ask for feedback from your client and document any changes the client requires. As the manager of this production, you will also advise the client (tutor) about the standards and reporting, communication lines that you have set for the production team.  
This will include the responsibilities you have allocated to yourself and your team, work arrangement for the team, i.e. where they will work, work hours and appropriate dress standards, workplace culture and corporate image customised to the client’s needs for the production. Negotiate deadlines and milestones for the project.  You will then use this feedback and any potential changes to finalise your planning and proceed with the media production.    
The other meeting should be as per your chosen role from Part 2 of Assessment 2. In this meeting you should discuss any problems or concerns you may have with your assigned work.   
You have now completed the media production to the satisfaction of your client. You will reflect on your production to identify areas of improvement for your next production.  
Task Requirements
Produce a short reflective report on your work experience.  Your report should include the following:  
1.Did you place your production team most effectively for the required outcomes and clearly identify the duties and responsibilities of all personnel? Could this have been done better?
2.Did you demonstrate the behaviours that would create an appropriate workplace culture and corporate image? Could this have been done better?  
3.Did you create effective communication and reporting lines for the project? Could this have been done better?  
4.Did you seek input or discuss problems and concerns with supervisors or mentors? Should you have?  
5.Discuss how you maintained the safety of your production workers for the following safety issues:  
a.Ergonomics (correct workstation setups, breaks etc.)  
b.Site management (electrical cords, trip hazards etc.)  
c.Safety induction including scheduled breaks and work hours.  
6.Did you experience any technical or hardware constraints? How did you manage this?  
7.Did the daily log of your activities help you stay on track and remain focused on  managing this production?  
8.Once completed, submit your report to your client (your tutor) for review and  marking. This is an opportunity to critically review your work practice so you must be honest. Being able to identify plans that did not work out, actions that you need to improve or skills and knowledge that you need to update or improve, is highly valued and sought after by employers.

Answer:

Job Description 
Implementation of strategy tasks, development of unique and creative content for digital media platforms, and management of social media networks and channels of the organization.
Skills, Qualification, Experience

Bachelor’s degree in communication/marketing/journalism/English literature.
2+ years of experience in social media management and content development
Working knowledge on social media scheduling tools (Rodriguez, 2014)
SEO content development skills
Proof-reading skills
Creative analysis and thinking skills
Communication, organization, and management skills

Responsibilities 

Development of creative and unique content for the digital platforms
Proof-reading of the content developed by other associates
Development of content for the social media platforms
Scheduling of the content to be posted on social media channels
Interaction with the users and customers
Reporting to the senior management  

Reporting & Communication
Senior Editor
3D Artist 
Job Role 
3D Artist
Industry Sector
Interactive Digital Media  
Job Description 
Development of high-quality 3-D props and environments using 3-D technology
Skills, Qualification, Experience

Professional qualification and 3+ years of experience in 3-D designing and animation.
Proficient with Maya
Proficient with Adobe Photoshop and Adobe Flash
Experience with Unit
Proficient with Sketch tool
Communication skills
Creative thinking and analysis skills

Responsibilities 

Development of 3-D props and environments
Development of layouts and designs for the new platforms
Improvement on the layouts of the existing digital platforms
Collaboration with lean environment artists

Reporting & Communication
Design Head
Digital Media Editor 
Job Role 
Digital Media Editor
Industry Sector 
Interactive Digital Media
Job Description 
Development of digital media strategy and plans along with the creation of content for the digital media platforms
Skills, Qualification, Experience

Master’s degree in the subjects as communication/marketing/journalism/English literature.
6+ years of relevant professional experience
Content development and analysis skills
Creative thinking skills
Organizing, tagging, and labelling of the content (Lombard, 2018)
Communication skills
Management and leadership skills

Responsibilities 

Development of creative and unique content for the digital platforms
Proof-reading of the content developed by other associates
Scheduling of the content to be posted on digital media channels
Interaction with the users and customers
Reporting to the senior management  
Security of the digital media resources of the company

 
Reporting & Communication
Digital Media Head
Details of Current Position
The current position is digital media content developer and the position that is aspired to hold is Digital Media Editor.
The path taken to achieve the position is to continuously develop and improve the skills on content development and editing. There are automated tools available that are being analysed and courses are being taken up to have proficiency in these tools.
Task 2
Draft – Project scope  
The scope of the project shall include the following items:

Interactive designing of the advertisement for the organization using 3-D design tools
Development and finalization of the content to be included in the advertisement
Development of the advertisement for the organization
Development of a marketing and advertising plans
Implementation of marketing and advertising plans and strategies to launch the advertisement among the users (Fageha & Aibinu, 2013)

There are items that the team will not cover and will not be included in the scope.

Need to be finalized

Draft – Team roles and responsibilities

Role

Responsibilities

3-D Artist

The resource will have the responsibility of creating interactive design for the advertisement by making use of 3-D design tools and technology.

Digital Media Content Developer

The resource will have the responsibility of developing the content for the advertisement to be placed in various digital media platforms.

Social Media Content Specialist

The resource will have the responsibility of developing the content for the advertisement to be placed in various social media platforms.

Marketing Associate

The resource will have the responsibility of developing a marketing and advertising plan for the advertisement.

Digital Media Editor

The resource will have the responsibility of development and launch of the advertisement.

Project Manager

The implementation of the marketing and advertising industry and the launch of the advertisement shall be managed by the resource.

Draft – Project Schedule  
The project shall be completed in 5 phases and there will be schedule needed to be assigned to each of these phases. A total timeframe of 35 days shall be assigned reserving one week for each phase.
Draft – List of milestones and tasks for each team role  
Milestones

Milestone 1: Project charter and plan
Milestone 2: 3-D design of the interactive advertisement
Milestone 3: Digital media and social media content of the advertisement
Milestone 4: Advertisement developed as per design and content
Milestone 5: Marketing & advertising plan and strategy
Milestone 6: Launch of advertisement
Milestone 7: Closure Report

List of Tasks for each team role

Role

List of Task

3-D Artist

Creating interactive design for the advertisement by making use of 3-D design tools and technology

Digital Media Content Developer

Developing the content for the advertisement to be placed in various digital media platforms.

Social Media Content Specialist

Developing the content for the advertisement to be placed in various social media platforms.

Marketing Associate

Developing a marketing and advertising plan for the advertisement.

Digital Media Editor

Development and launch of the advertisement.

Project Manager

The implementation of the marketing and advertising industry and the launch of the advertisement shall be managed by the resource.

Draft – Communication plan  
Internal communications – Daily team meeting, reporting (Zulch, 2014)
External communication – weekly team meeting, reporting
Task 3
Meeting Feedback and Input 
Minutes of Meeting 1
Points Discussed:

Design of the interactive advertisement
Use of Maya and Photoshop as the primary tools
Development of wireframes
Work breakdown structure for the project

Points to Improve Upon

Layout and avoidance of whitespaces
Visual appeal and aesthetics to be enhanced
Use of SharePoint location for uploading the project reports
Use of PMBoK methodology for scheduling and project management

Minutes of Meeting 2
Points Discussed:

Enhancement of heuristics and visual appeal of the advertisement
Enhancement of 3-D designs

Points to Improve Upon

Maintenance of consistency
Rich color tone

Finalized – Project Scope 
The scope of the project shall include the following items:

Interactive designing of the advertisement for the organization using 3-D design tools
Development and finalization of the content to be included in the advertisement
Development of the advertisement for the organization (Javernick Will, La Ratta & Corvello, 2017)
Development of a marketing and advertising plans
Implementation of marketing and advertising plans and strategies to launch the advertisement among the users

There are items that the team will not cover and will not be included in the scope.

Negotiation with the suppliers

Finalized – Team roles and responsibilities

Role

Responsibilities

3-D Artist

The resource will have the responsibility of creating interactive design for the advertisement by making use of 3-D design tools and technology.

Digital Media Content Developer

The resource will have the responsibility of developing the content for the advertisement to be placed in various digital media platforms.

Social Media Content Specialist

The resource will have the responsibility of developing the content for the advertisement to be placed in various social media platforms.

Marketing Associate

The resource will have the responsibility of developing a marketing and advertising plan for the advertisement.

Digital Media Editor

The resource will have the responsibility of development and launch of the advertisement.

Project Manager

The implementation of the marketing and advertising industry and the launch of the advertisement shall be managed by the resource.

Finalized – Project Schedule  

Project Phase

Start Date

End Date

Initiation

11/09/2018

17/09/2018

Planning

17/09/2018

24/09/2018

Execution

24/09/2018

01/10/2018

Control

01/10/2018

08/10/2018

Closure

08/10/2018

15/10/2018

The total duration of the project is 35 days
Finalized – List of milestones and tasks for each team role  
Milestones

Milestone 1: Project charter and plan
Milestone 2: 3-D design of the interactive advertisement
Milestone 3: Digital media and social media content of the advertisement
Milestone 4: Advertisement developed as per design and content
Milestone 5: Marketing & advertising plan and strategy
Milestone 6: Launch of advertisement
Milestone 7: Closure Report

List of Tasks for each team role

Role

List of Task

3-D Artist

Creating interactive design for the advertisement by making use of 3-D design tools and technology

Digital Media Content Developer

Developing the content for the advertisement to be placed in various digital media platforms.

Social Media Content Specialist

Developing the content for the advertisement to be placed in various social media platforms.

Marketing Associate

Developing a marketing and advertising plan for the advertisement.

Digital Media Editor

Development and launch of the advertisement.

Project Manager

The implementation of the marketing and advertising industry and the launch of the advertisement shall be managed by the resource.

Finalized – Communication plan  

Communication Type

Communication Mode

Frequency

Storage Location

Facilitator

Entities Involved

Internal

Meeting

Daily

Minutes of Meeting – SharePoint

Project Manager

Internal project team members

Internal

Status Report

Daily

Report – SharePoint

Project Manager

Internal project team members

External

Meeting

Weekly

Minutes of Meeting – SharePoint

Project Manager

External stakeholders

External

Status Report

Weekly

Report – SharePoint

Project Manager

External stakeholders

Production Team, Duties & Responsibilities 
The placement of production team and the duties and responsibilities of the personnel was done adequately by using the guidelines defined under the human resource management knowledge area of the Project Management body of Knowledge (PMBoK) methodology.
It could have been improved by increasing the frequency of the discussions and interactions with the resources before allocating them with the responsibilities.
Workplace Culture & Corporate Image 
There were transformational leadership style and agile & scalable approach in project management that was followed. Also, the ethical and professional codes of conduct were defined and adhered to so that the work culture and corporate image were adequately defined (Bingol, Sener & Cevik, 2013).
There were resources from varied cultural background. In addition to the style used, cross-cultural style of leadership should have been used as well.
Effective Communication & Reporting Lines
The communication and reporting lines followed in the project were adequate as there were not many conflicts or issues reported among the internal team members. There was also communication guidelines defined right in the initial phase of the project so that clarity levels were maintained and enhanced.
It could have been improved by increasing the frequency of the discussions and interactions with the resources before allocating them with the responsibilities. This would have eliminated all of the employee woes.
Discussion of Problems & Concerns with Supervisors
There were several issues, problems, concerns, and risks that came up during the project timeline. The management of such problems was essential and was done in a timely manner with the aid of the guidelines provided by the supervisors and mentors. These entities were informed so that their professional experience could be adequately used in the avoidance and resolution of the issue.
It was an essential activity that was required to be carried out to make sure that none of the problems could hamper the project success.
Safety of Production Workers 
Ergonomics 
The safety of the production workers was ensured by involving external consultants and subject matter experts to conduct reviews in this area to come up with the improvements that could be made. The enhancements were done as per the comments received.
Site Management 
The safety of the production workers was ensured by involving external consultants and subject matter experts to conduct reviews in this area to come up with the improvements that could be made. The enhancements were done as per the comments received.
Safety Induction including Scheduled Breaks and Work Hours
The safety of the production workers was ensured by involving external consultants and subject matter experts to conduct reviews in this area to come up with the improvements that could be made. The enhancements were done as per the comments received.
Technical/Hardware Constraints & Management 
There were technical and hardware faults and errors that were experienced during the project timeline. The risk treatment strategy of risk transfer to the supplier was followed for the resolution of the problem.
Daily Log of Activities
A daily log of activities was prepared throughout the project and it helped in making sure that all the employees were contributing to the fullest.
It allowed the project gaps to be filled and the tracking of the project could be done adequately.
References
Bingol, D., Sener, Ä°., & Cevik, E. (2013). The Effect of Organizational Culture on Organizational Image and Identity: Evidence from a Pharmaceutical Company. Procedia – Social And Behavioral Sciences, 99, 222-229. doi: 10.1016/j.sbspro.2013.10.489
Fageha, M., & Aibinu, A. (2013). Managing Project Scope Definition to Improve Stakeholders’ Participation and Enhance Project Outcome. Procedia – Social And Behavioral Sciences, 74, 154-164. doi: 10.1016/j.sbspro.2013.03.038
Javernick Will, A., La Ratta, A., & Corvello, V. (2017). Routine project scope management in small construction enterprises. International Journal Of Project Organisation And Management, 9(1), 18. doi: 10.1504/ijpom.2017.10003939
Lombard, J. (2018). 10 Digital Skills Every Media Pro Needs to Master. Retrieved from https://www.mediabistro.com/climb-the-ladder/skills-expertise/digital-skills-for-media-pros/
Rodriguez, A. (2014). The 9 Skills To Look For When Hiring A Social Media Specialist. Retrieved from https://www.business2community.com/social-media/9-skills-look-hiring-social-media-specialist-01095188
Zulch, B. (2014). Communication: The Foundation of Project Management. Procedia Technology, 16, 1000-1009. doi: 10.1016/j.protcy.2014.10.054

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