Hospitality/Tourism/Events Service Organisation
The first two assessments are based on the same topic area. To complete these, you will be required to create your own hospitality/tourism/events service organisation, large or small, that you may like to manage (or own) someday. You will need to think about the key aspects of service delivery and as such, focus on the operational management concept rather than simply presenting a business proposal or plan.
Your service deliver plan will be broken down into two parts and it is strongly advised that before you commence Assignment 1 (Part A), you read the requirements for Assignment 2 (Part B) to identify some of the key concepts that you will need to apply to your organisation at a later stage.
One of the major differences between a manager with a university degree and a manager without a university degree is the use of evidence based decision making. We want to see you use this type of decision making with the service organisation you create. As a university graduate you should be able to draw on relevant literature and think constructively and critically about the information you obtain. For more information on critical thinking please refer to the document “Critical Thinking – A brief recap” which is available on the Blackboard site, under “Assessment Help”.
Other important points you should consider when planning, writing, and submitting
Assignment 1 (Part A) and 2 (Part B):
There is no need for you to approach any organisation to obtain information. Your analysis must be based entirely on secondary information sourced from observation, academic or applied literature and other web-based sources.
Your reports must be word-processed and double spaced. Handwritten assignments are not accepted and will not be marked.
All assignments must be submitted via Turnitin.
You might find the Factiva database, hosted through the SCU Library website a useful tool for sourcing relevant newspaper/trade journal articles. Consult with Library staff if you are not familiar with this database.
Part A: Your organisation and its Strategic Service Vision (Stages 1&2)
Many organisations face choices regarding the types of services they wish to offer and to whom, and the operational procedures they employ. Frameworks are sometimes used to assist in these decisions. Using Heskett’s ‘strategic service vision’ framework as a template, specifically stages one and two, provide an overview of your organisation, its
‘target market segments’ and its ‘service concept’. In addition to the above, the following questions should be addressed:
1. Outline your core and peripheral services that make up the bundle of services you will offer to your customers.
2. Provide a description of the proposed servicescape. Note that although this is relevant to Part B, it will provide substance to your overview.
3. The service sector is now a key generator of economic prosperity in many countries. However, changes in the context in which businesses operate are having an impact on their ability to provide this economic wealth. Using newspaper articles (print or online) written in the past five years, identify three current issues that would impact on your specific organisation. You will need to include these with your assignment submission.
4. Using a range of sources of information, including both media articles and academic literature as supporting evidence, identify and evaluate four factors that you think will impact on your business in the future.
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