HI 6008 Business Research

HI 6008 Business Research

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HI 6008 Business Research

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HI 6008 Business Research

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Course Code: HI6008
University: Holmes Institute

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Country: Australia

Write a report on the topic – The Role of Outsourcing Business in Maintenance of Competitive Advantage: A Case Study of Optus Australia

The outsourcing is mainly focusing on the companies and organizations. It includes the information inflow from the internal to external environment. The aspects are related to the outsourcing which reflects the technological advancements and then bestowing the opportunities that will help in enjoying the competitive advantage. The companies and organization need to work with averting the instances that are related to cybercrimes. Hence, the assignment focus on the assessment of the impacts to maintain competitive advantage through Optus in Australia. It is seen that Optum is one of the largest company in Australia which is based on executing the operations for the telecommunication industry. The employees generally result in the effective telecommunication services for the clients and the customers. There are outsourcing methods with match to the customer service functions for Convergys through staffs from the diversified background.
Project Objective 
The aim is based on the assessment of the competitive advantage , where the channels are based on project execution and then matching the Optus outsourcing information for the clients and customers. The examination is about the assessment of impacts for the maintenance of competitive advantage. The suggestions are based on improving and then upgrading the business forms and setup.
Project Scope
The scope of the project is based on how the research is conducted with assessment of the outsourcing impact and maintenance of the competitive advantage. The theoretical aspects are depending upon focusing over the scope and arena of the project where the conceptual work is based on enhancement of the knowledge with interrelationship set in between the research variables. The opinions are incorporated with the scholars working on project initiatives to shed the light on the different impacts of business outsourcing techniques.
Literature Review
The research is conducted through the different outsourcing activities where the important aspects are based on gaining the competitive advantage. This is to ensure the value proposition with enhancement of the revenue generation in the company (Schöner et al., 2017). The outsourcing activities are based on handling the number of skills and abilities of external product development contractors. The huge advancements in technology and communication helps in utilizing the strength with properly innovating and then setting up the business outsourcing that will lead to latest advancement. The development of partners, the outsourcing of business include entering of the new markets and provides firm with flexibility based on the financial burdens to respond to the new markets.
The outsourcing is considered to be the aspect to maintain the competitive advantage with research that focus on the impact of gaining competitive advantage (Mrak et al., 2018). The outsourcing of business enables the buyer to hire the alumni from the competitors of suppliers. One of the major aspects is related to the business outsourcing with anticipating the reduced costs that are incurred with managing the business operations with proper development of the product and services (Gunasekaran et al., 2015).
The focus is on the business operations and the processes which are set to understand the potential benefits of damaging the reputation of organization. The outsourcing is based on violation of regulatory laws, with rules and regulations set along with the integrity and confidentiality. The people are outsourced that includes the flexibility of the outsourcing partners with cots and services that are delivered at the same time. The companies have made it fell short for managing organizational infrastructure with inability to understand the clients, their needs and the preferences as well (Lahiri, 2016). The major issue of outsourcing is about the language, cultural and the educational differences that is due to the problem of business functions. The workforce consists of the people who are in the different backgrounds with the lower attributions. The costs are incurred with working quality that has a better work to be managed locally.
The areas of outsourcing include the areas of logistics and supply chain management with transport, warehouse, with the inventory management. The logistics operations include the transport with facilitation of the goods flow and the services. The companies like FedEx and Logistics services provide better solutions that are benefitted for the company to outsource the business functions. The business is applied to the warehousing areas by creating better flexibility in testing (Oshri et al., 2015). The proper management is possible through identifying the demands and how the consumers are able to deliver the different products and services effectively. The activities are depending upon improved ability to manage the information system with freight payments and ensured cost accounting to control the improvement of tracking and inventory management.
Research Questions/Hypothesis
Primary Research Question
Q1: What are the major importance of the outsourcing techniques in the different companies in Australia?
Secondary Research Question
Q1: Who are some of the users for handling the outsourcing challenges?
Q2: What are the different ways where the outsourcing has been used effectively?
Q3: Are there any merits or the demerits which are associated to the use of outsourcing in Australia for different organization?
Research Design and Methodology 
The research designing and the methods are related to handle different arguments which are based on the use of qualitative and the quantitative methods, where the study is about the adopting the mixed methods (Tate & Bals, 2017). The methods are applicable for the data collection with interviews and the questionnaires. This will work on detailed investigation for financial reports, in Australia. The use of multiple sources will help in the enhancement of the holistic forms with data collection for the research. There are elements related to the qualitative and the quantitative data collection methods which need to be used and there is a wider range of the research which needs to meet the data effectively. The wider research questions have been effectively able to meet the requirements and then work on meeting the demands of the descriptive and the explanatory use of the mixed methods (Russell, 2015).
Qualitative Research
Here, the research is about the inclusive of the different aspects which are related to the data collection. This will make it possible to understand and then work on the facilitation of the research with understanding the accounting processes. It involves the human behavior with mixed research that helps in gaining a proper understanding related to the use of information system. It will ensure the use of the detailed questionnaire with the open and the closed ended questions. The concurrent triangulation research is about the qualitative and the quantitative information which is analyzed in a separate format.
Quantitative Research
The quantitative methodology is based on the well-structured interviews that are based on the conducting the different respondents on the phone as well as through face-to-face. This will also help in ensuring the interviews with certain set of questions. The comparisons are based on the different types of the SMEs which is set with the aggregation with obtained answers.
Sample Size 
The sample size is about 18 years and above which is included in the study. This is through ensuring the perceptions of social media marketing that allows the covering of different ages. SMEs are set for the interviewing of the reactions and then viewing the concerns related to the financial accounting for auditing and decision-making processes (Schneider et al., 2016). The identification of the population is set with focusing on drawing a sample from the population. There are perspectives where the population is being studied and then the findings are related to the sample population with interpretation worked upon the study population. The research is about the sample size with 150000 SMEs in Australia.
The study is about working on the different techniques with the interviewing respondents and then answering the questions and testing the hypothesis. The pilot study is about carrying out the study and determining the data effectiveness before any main survey is reached (Zaitseva et al., 2017).
The variable are defined for the research which are based on the classification of dependent and independent that affects the dependent variables. This includes the age, gender for the respondents. The independent variables are including the business nature with standardized financial accounting with approaching towards the level of effectiveness and financial statement.
Data Collection
The choice is about the studying of the sample with the forms that are related to the informed consent to study about the participants with hand delivery (Tate et al., 2017). The purpose of the study is about focusing on the participants and the response is considered to be confidential with compiling the views of other participants. The questionnaires are then sent to the respondents through the email addresses where the others are working on delivering the data by the research assistance. The participants focus on the submission with the filled questionnaires (Wang et al., 2017). The response is received for the questionnaires and interviews which is then entered into Microsoft Excel, where SPSS versions are 17 data analysis with data presented through using the descriptive analytics. The summary is about focusing on forms of tables with charts and graphs.
Data Analysis 
The analysis is about the responses which are received from the questionnaires and are then entered in the form of MS Excel, with editing and coding. The data is exported into SPSS where the versions are defined for the 17 data analysis. The software, analysis and the data is presented is through using the descriptive statistics like the means, and mode with 5-Likert scale and the standard deviation. The regression analysis is about finding out the effectiveness of financial reporting for SMEs with multilinear regression controls. This tend to offer the information concerning the effects which are related to the independent variables.
Reliability & Validity 
The reliability is depending upon the mixed methods where the research is mainly associated to work on the validity and the reliability standards (Modarress et al, 2016). Here, the primary data is to highlight the validity setup and how the reliability is conducted to find out the results which can be reproducible. On the other hand, the secondary data is used where there is no major need to carry out the tests mainly because the tests have been published with signing on the data with passing the data of the different SMEs.
Research Limitations
The research is about the methodology which aims to focus on the long-term plans and the efforts. The research needs to focus on the collection of the data with the answering of information for different set of research questions. Here, the sources are depending upon how one is confident about the research findings and they are likely to help in obtaining the data which is not collaborative. The possibility is of the transparency of the results where the respondents works on considering the research with sound business enterprises (Gurung et al., 2017). The respondents who are out of reach will be sent the questionnaires where there is a possibility of biasing in terms of the ability to read, write or make use of internet.
Time Plan 


Week 1

Week 2

Week 3

Week 4

Week 5

Week 6

Week 7

Week 8

Selecting the topic









Gaining information on the topic









Developing aims and objectives









Gaining knowledge about the literary views on the topic









Data collection









Data analysis









Conclusion and recommendations









First round evaluation









Making the necessary changes









Next round evaluation









Final checking









Submission and closure









Table: Gantt chart
The expected outcomes highlight about how SMEs work on using the outsourcing methods to properly handle the management entities (Kranzbühler et al., 2016). They are important to work with accounting setup and then focusing on the different shareholders like Optus technology in Australia which is used to work with handling the decision making. The SMEs statements are considered to be the major source of information with the internal and the external sources that works on the outsourcing of the reporting standards.
Gunasekaran, A., Irani, Z., Choy, K.L., Filippi, L. and Papadopoulos, T., 2015. Performance measures and metrics in outsourcing decisions: A review for research and applications. International Journal of Production Economics, 161, pp.153-166.
Gurung, A. and Prater, E., 2017. A research framework for the impact of cultural differences on IT outsourcing. In Global Sourcing of Services: Strategies, Issues and Challenges (pp. 49-82).
Kranzbühler, A.M., Kleijnen, M.H. and Verlegh, P.W., 2018. Outsourcing the pain, keeping the pleasure: effects of outsourced touchpoints in the customer journey. Journal of the Academy of Marketing Science, pp.1-20.
Lahiri, S., 2016. Does outsourcing really improve firm performance? Empirical evidence and research agenda. International Journal of Management Reviews, 18(4), pp.464-497.
Modarress, B., Ansari, A. and Thies, E., 2016. Outsourcing in the Persian Gulf petroleum supply chain. Strategic Outsourcing: An International Journal, 9(1), pp.2-21.
Mrak, R.E., Parslow, T.G. and Tomaszewski, J.E., 2018. Outsourcing of academic clinical laboratories: experiences and lessons from the association of pathology chairs laboratory outsourcing survey. Academic pathology, 5, p.2374289518765435.
Oshri, I., Kotlarsky, J. and Willcocks, L.P., 2015. The Handbook of Global Outsourcing and Offshoring 3rd Edition. Springer.
Russell, C., 2015. Costs and Benefits of Capital Finance Through Energy Service Outsourcing.
Schneider, S. and Sunyaev, A., 2016. Determinant factors of cloud-sourcing decisions: reflecting on the IT outsourcing literature in the era of cloud computing. Journal of Information Technology, 31(1), pp.1-31.
Schöner, C.R., Schöner, M.G., Grafe, T.U., Clarke, C.M., Dombrowski, L., Tan, M.C. and Kerth, G., 2017. Ecological outsourcing: a pitcher plant benefits from transferring pre?digestion of prey to a bat mutualist. Journal of Ecology, 105(2), pp.400-411.
Tate, W.L. and Bals, L., 2017. Outsourcing/offshoring insights: going beyond reshoring to rightshoring. International Journal of Physical Distribution & Logistics Management, 47(2/3), pp.106-113.
Wang, J.J., Shee, H., Sadler, I. and Lou, X., 2017, December. Benefits and risks of outsourcing to China, and the solutions to the problems: a case study of an Australian company. In Proceedings of the 31st Annual Australian and New Zealand Academy of Management Conference: Creative Disruption: Managing in a Digital Age. Australian and New Zealand Academy of Management.
Zaitseva, N., Somova, T., Larionova, A., Gornostaeva, Z., Eliseeva, O., Tepina, J. and Ryabokon, N., 2017. Evaluation of the socio-economic benefits from the use of outsourcing in the service and. Eurasian Journal of Analytical Chemistry, 12(7), pp.1183-1191.

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