GMS200 Amazon’s Environment
Using the case titled “Amazon.com: One E-Store to Rule Them All”, please answer the following questions:
1.In what ways doesJeffBezos’s decision to develop and deliver the Kindle and Kindle Fire, and Fire TV lines show systematic and intuitive thinking?
2.How do you describe the competitive risk in Amazon’s environment as other retailers, including Walmart and Apple, strengthen their online offerings?
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