Global Business Economy
‘In the global economy, knowledge is a competitive advantage. Corporate universities play a vital role in developing, storing and disseminating knowledge and thereby contribute towards the knowledge management function within the firm. Research TWO multinational corporations that have set up corporate universities; identify the reasons for the set up; and explain the potential benefits of the same (while doing so, please link back with relevant literature on knowledge management). Make recommendations on whether corporate universities are a worthwhile investment for multinational corporations.’
The report must include an Executive Summary, Introduction, Main Body (use sub-sections/headings), Conclusion, Recommendations and Reference List. You will be assessed on your ability to recognise, analyse and discuss the key issues in the topic; and on your ability to appropriately use reference material to support your arguments. The quality of the sources of information you use, as well as your referencing skills, will be assessed. Written assignments must use the Chicago Referencing System and papers that are unsatisfactorily referenced will be returned unmarked. You are expected to use at least twelve (12) different academic sources to support your arguments and discussion. The use of WIKIPEDIA online encyclopaedia is not allowed. This is not an essay. It is your responsibility to understand the format of a report. There are numerous business communication books that will show you the format/layout if you are unsure of what is required.
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