GE Appliances

GE Appliances

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It was the advantage that Haier from “Haier in the U.S.: Transforming GE Appliances” case has in moving to the US. Haier moving to US what were those advantages they have. There is a connection between both cases what shows advantages of Haier before the moved to US. What help to be successful in US and what was transferred as a model.? Read the case (Haier Group (A)) additional to get some answers. Think about turnaround. Turnaround after bought by Haier. What was happening at GEA prior to Haier’s acquisition? Following the acquisition, what did Haier do to turn around GEA? Analyze. Think about Rendanheyi. Rendanheyi impact on GE after being bought by Haier. Try to keep this structure of answers: Culture (Adaptation) Strategy Customer value Structure Execution Summary