FYOO2 Employability And Enterprise

FYOO2 Employability And Enterprise

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FYOO2 Employability And Enterprise

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FYOO2 Employability And Enterprise

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Course Code: FYOO2
University: Buckinghamshire New University

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Country: United Kingdom

Question:

The presentation must be spoken, supported by powerpoint or other presentation tool. The documentation should include a document, which is no longer than two sides of A4 which highlights the need that will be met through the innovation, service improvement or new business idea. It should also include a breakdown of the costs and resources that would be required. The presentation will be followed by a short question and answer session. Students should present themselves in business attire, and present as they would for an employer.
This assignment tests the following Learning Outcomes for the module:

Demonstrate effective presentation skills, applicable to academic and professional contexts;
Demonstrate an understanding of how to define and justify a new idea, innovation or service improvement;
Show use of written and verbal communication skills to present ideas in a professional manner.

You will be assessed against the following criteria:
Knowledge and understanding
Application (how you apply the knowledge to real life situations)
Use of information
Argument (getting your point across)
Communication and presentation (e.g. style, language)

Answer:

Introduction 
This report discusses the research plan for Hodmedod’s, the UK for delivering Organic food to their specified consumers. It presents Situation Analysis that could be effective for evaluating the success of services (Chernev, 2018). It also discusses STP strategy for examining target of the consumers. It also demonstrates the marketing mix strategy for the attainment of the organizational goal.   
Service improvement (Hodmedod’s, UK, Organic product)
In the current era, it is analyzed that individuals are failed to keep their health healthy. It brings a complex task for the individual to become a healthy person. Hence, Hodmedod’s, UK plan to made organic food for consumers who are busy and not have time to maintain their health. It is also analyzed that consumers are switched from unhealthier products to healthier products that would also be supportive of the organization to obtain higher profit (Chernev, 2018).   
Situation Analysis
Situation analysis is an effective technique for the organization to examine the current situation of the firm. There are certain techniques that could be used by the firm to evaluate the condition of the firm such as PESTLE and SWOT analysis (Villeneuve and Pasquier, 2017).  
Segmentation, Targeting, and Positioning 
Hodmedod’s the UK could segment their customer on the basis of age. It could also segment their consumer on the age group of 16-39 years of people. Hodmedod’s the UK could segment their consumer on the basis of lifestyle, attitude, and personality.
Marketing Mix
Marketing mix strategy enables the organization to promote their goods and services and sustain their position in the marketplace (Wagner and Eggert, 2016). There are certain strategies that will be considered by the company like product strategy, prices strategy, place strategy, and promotion strategy. From the application of the Product Strategy Hodmedod’s, UK would be capable to determine features, characteristics, taste, color, and quality of organic food. It will be imperative in making a unique image of the products and services of the organization in the marketplace. Price strategy will facilitate to select an appropriate price for selling their products and services (Lasserre, 2017). From the use of place, strategy organization would be capable to determine the place where products would be delivered. The promotion strategy is an effective technique for selecting appropriate sources for increasing demand for goods and services (Hill, 2017). 
Budgeting

New Organic food delivery service (Hodmedod’s UK): Resource Requirements

Resources

Amount ($)

Stores and Supplies

35,000.00

Machinery

45,000.00

Equipment

40,000.00

Food delivery man (10 workers*$3,000)

30,000.00

Human resource manager (2 officials*$10,000)

20,000.00

Working capital

30,000.00

Total Start-up cost

200,000.00

Profit and loss statement

Profit & Loss Statement

 

 

 

Month

Sep 18

Sep 19

Income

 

 

 

 

Total Sales

62,500

78,125

 

Less Total Disc/Comm

 

 

 

Total Net Income

62,500

78,125

 

Less Total Cost of Gooods Sold

25,000

31,250

 

Gross Profit

37,500

46,875

 

Expenses

 

 

 

General & Administrative

10,000

10,000

 

Marketing & Promotional

500

500

 

Operating Expenses

5,000

5,000

 

Motor Vehicle Expenses

200

200

 

Website Expenses

200

200

 

Total Employment Expenses

5,000

5,000

 

Occupancy Costs

250

250

 

Other Expenses

700

700

Total Expenses

21,850

21,850

Yearly Net Profit / (Loss)

 

15,650

70

Cash flow statement

Cash Flow Statement

 

 

 

 

 Cashflows from Operations

 

 

 

 

 Cash receipts from customers

 

  

 

 

 Cash receipts from customers

 Cash Sales

 $ 21,000

 $  21,500

 $ 19,500

 

 Cash collected from customers (debtors)

 $ 30,000

 $  35,000

 $ 20,000

 Funding from Creditors

 

 $         –   

 $          –   

 $         –   

 

 Stock purchased, not yet paid

 $ 15,000

 $    8,000

 $   9,500

 Cash paid for

 

 $ 10,000

 $  20,000

 $ 15,000

 (enter negative amounts)

 Total Expenses

 $         –   

 $          –   

 $         –   

 

 Inventory (stock)purchases

 $         –   

 $          –   

 $         –   

 Funding to Debtors

 

  

  

  

 

 Sales made not yet collected

 $         –   

 $          –   

 $         –   

 Net Cash Flow from Operations

 

 $    76,000

 $     84,500

 $     64,000

 Investing Activities

 

 

 

 

 Cash receipts from

 

 

 

 

 (enter positive amounts)

 Sale of property and equipment

 $         –   

 $          –   

 $         –   

 

 Matured Investments

 $   5,000

 $    5,000

 $   5,000

 Cash paid for

 

  

  

 $         –   

 (enter negative amounts)

 Purchase of property and equipment

 $         –   

 $          –   

 $ 40,000

 

 Purchase of investments

 $ 10,000

 $  25,000

 $ 26,000

 Net Cash Flow from Investing Activities

 

-$      5,000

-$     20,000

-$    61,000

 Financing Activities

 

 

 

 

 Cash receipts from

 

 

 

 

 (enter positive amounts)

 Increase in short term debt

 $   5,000

 $    5,000

 $   5,000

 

 Increase in long term debt

 $         –   

 $          –   

 $         –   

 

 Increase in equity (proceeds from owners)

 $   5,000

 $    5,000

 $ 10,000

 Cash paid for

 

  

  

 $         –   

 (enter negative amounts)

 Repayment of loans

 $   5,000

 $    5,000

 $   5,000

 

 Dividends

 $ 15,000

 $  15,000

 $ 15,000

 Net Cash Flow from Financing Activities

 

-$    10,000

-$     10,000

-$      5,000

 Net Increase in Cash

 

 $    61,000

 $     54,500

-$      2,000

 

 Cash at End of Year

 $    61,000

 $  1,15,500

 $ 1,13,500

Conclusion
From the above discussion, it can be summarized organization should invest in the organic products as compared to other products and service caused by an increasing number of health-conscious consumers. It can be concluded that the organization used many tools like SWOT, pestle, STP and marketing mix strategy to evaluate the success of organic products and services in the marketplace.
References
Chernev, A., 2018. Strategic marketing management. USA: Cerebellum Press.
Hill, T., 2017. Manufacturing strategy: the strategic management of the manufacturing function. USA: Macmillan International Higher Education.
Lasserre, P., 2017. Global strategic management. USA: Macmillan International Higher Education.
Villeneuve, J.P. and Pasquier, M., 2017. Marketing management and communications in the public sector. UK: Routledge.
Wagner, S.M. and Eggert, A., 2016. Co-management of purchasing and marketing: Why, when and how?. Industrial Marketing Management, 52, pp.27-36

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