Executive Business Management
Part 1Write a response letter to Mr Ford. You have ‘free reign’ in terms of compensation you may offer if you believe it is warranted. The letter is to be written to the standard of executive management and should not be more than 550 words.Part 2This case study highlights the differing service perceptions of international guests when experiencing hospitality in foreign places. Using your own personal experiences, and knowledge gained throughout this units, what strategies can hospitality managers use to try and deliver quality service to ALL guests. (1000 words)Note- A good starting point would be to define what is meant by quality service. It is also important to remember that people usually travel to experience new cultures therefore service cannot be ‘too’ generic as the experience would lose it’s authenticity.
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