EMBA 579 Corporate Strategy and Control
Read the Kodak case carefully then answer then ALL following four questions. 1. Will Kodak be able to deliver performance in the generic drug industry (pharma industry)? Why or why not? What are the factors will its success depend on? (you can discuss this in terms of strengths and weaknesses of Kodak)
2. Please evaluate the attractiveness of the drug industry based on what we have learned in chapter 8 from the perspective of Kodak.
3. Even though this is considered a diversification into an unrelated industry (the camera industry and the drug industry are unrelated) what are some ways that Kodak can claim the existence of cross-business sharing or transfers of resources and capabilities?
4. How would you advise the leadership at Kodak on the best way to handle the public criticism of Kodak’s decision to enter the drug making business and the criticism of the government decision to give Kodak a loan to enter the pharma industry? (Here I am looking for you to discuss the criticism they faced and how to handle this criticism)
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