EDMG420 Risk Communication

EDMG420 Risk Communication

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EDMG420 Risk Communication

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EDMG420 Risk Communication

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Course Code: EDMG420
University: American Military University

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Country: United States

Question: 
This understanding is critical for the emergency planner while working risk communications and hazard adjustments. Explain what risk communication is and how it is used to promote hazard adjustment. Lastly, discuss the importance of timing with regard to risk communication. Is it better to alert the public in advance of all risks or wait until events happen and then react to the event with more specific risk communications?
Answer: 

Risk communication would refer to the process of exchanging information pertaining to the impending risk in real time. Such information would include relevant data, opinions and advice related to the risk or disaster.
Risk communication, as the name suggests, refers to the way information related to a certain threat is communicated to those concerned. This would have to be done in an optimum way, so as to prevent risk of collateral damage. For example, Sarb Johal in the video suggests that an individual’s immediate response to any kind of risk is stress. For emergency planners, it is important to understand this concept before communicating the chances of risk to the people concerned. Before communication, it is important to understand how a person would receive the information or how they would process it (Mayhorn & McLaughlin, 2014). Similarly, risk communication could be used to promote hazard adjustment. Hazard adjustment refers to the way people behave in case of a disaster and how they adjust or adapt to the dire situations (Lindell, 2013). Thus, it can be said that it is better to communicate the chances of risk before it happens so that the concerned individuals can take necessary precautions. If communicated effectively, people would be able to deal with the initial panic and then make required adjustments to cope with the disaster.  
To conclude, it can be said that the way the news or information about a disaster is communicated to a person would determine how the latter responds to it. Risk communication would promote hazard adjustment and also determine the extent of the psychological impact of disasters on concerned human beings.
References:
Lindell, M. K. (2013). Disaster studies. Current Sociology, 61(5-6), 797-825.
Mayhorn, C. B., & McLaughlin, A. C. (2014). Warning the world of extreme events: A global perspective on risk communication for natural and technological disaster. Safety science, 61, 43-50.

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