EAE 7501 Entrepreneurship and Innovation
You are required to utilise the knowledge and skills gained through the module to generate an idea for a ‘new’ venture, evaluate its possibility for ‘success’ and reflect on your learning. This could be for a business or social enterprise.
Note: There may also be an opportunity to develop a ‘new’ business unit within an existing organization or start-up. However, this must be discussed and agreed with the tutor in advance and relate to a business the student is working in or on.
This will require you to:
Use appropriate frameworks discussed during the module to generate potential ‘business’ ideas.
Develop one of those into a potential ‘business’ opportunity and present it in the form of a ‘Lean Canvas’.
Apply appropriate approaches to ‘Research’ the potential opportunity and re-evaluate your original ‘Lean Canvas’, with a clear indication of whether it is feasible.
Critically evaluate the ‘Lean Start Up Approach’ and reflect on what you have learnt about successful entrepreneurship and innovation. In doing so consider what other factors are critical beyond the ‘Lean Start Up’ Approach.
At the highest level there is no ‘perfect solution’. However higher marks will be awarded based on the following criteria:
Clarity of depiction of business idea and Lean Canvas
Level of understanding of entrepreneurship & innovation
Range, quality and scope of research
Effective analysis of original concept
Clarity and evidence behind decision to pursue or not
Quality of reflective learning from the activity about successful entrepreneurship and innovation
Application of Theory to Practice and use of academic frameworks
Evidence of synthesis and clarity of discussion
Work is clearly organized, structured and presented in a cohesive style, with a logical flow
Appropriate use of tables, diagrams and referenced correctly.
Creativity in approach and presentation.
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