Direct Broadcastings Services

Direct Broadcastings Services

Direct Broadcastings Services



Dish Network is one of the second world largest American satellite broad casters that provide direct broadcasting services to more than 14.337 million local and corporate customers. The company’s head office is based in Meridian, Colorado. Currently ,Dish Network is ranked at 193 of Fortune 500 companies. Organisational Problems: As the organization operates at a large scale, the company has faced a number of problems that have negatively affected the performance of the organisation. The problems are listed below. Lack of technical knowledge that negatively influences the formation of competitive strategy Communication gap within the higher and the lower management Inefficient management of resources that raised the cost of organisational operations Result: The effects of the above mentioned problems have resulted in low customer satisfaction which further negatively affected the image and profitability of the company. TASK: Assume that you have been employed as the operations manager for Dish Network. Prepare a written report outlining an organisational change process strategy for Dish Network to overcome their current problem. Your report should be as detailed as possible and should include: the identification of potential threats to the organisation a risk management strategy to avoid or manage potential threats an examination of opportunities that can be exploited evidence of consultation and communication with relevant groups a new vision for the organisation (a short summary of the ideal Dish Network future) a strategy to create this vision evidence of how you plan to engage employees and gain their commitment to the new vision risk management to overcome potential barriers to the change a strategy for a new workplace culture plans to improve the public image of the organisation

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