Crisis Communication Plan

Crisis Communication Plan

Crisis Communication Plan



The main assignment for this course is a crisis communication plan. The communication plan should be written about a real life case study of your choice which has not been part of the sessions of the course. Participants provide the case from their home country, and during the course make an inventory of possible issues that has caused the crisis for the organisation. What are the main stakeholders, what are possible journalistic angles in stories on this possible crisis and what should be the strategy of the organisation? What are the responses that should be given? 3 To what extent do cultural differences play a role? The paper ends with a general advice on which steps the organisation must take to recover from the crisis, prevent a reoccurrence and build their reputation in the years ahead. Assessment criteria: ? Detailed analysis of the organisation in the case study, its activities, image/reputation and corporate communications; ? Analysis of issues that could be of relevance for the organisation in the future and could lead to a crisis. Assessment (on the basis of clear criteria) of which of these issues are most important; ? Analysis of these three issues: a clear definition, relevant stakeholders, possible angles in the media, the risks involved, the possible measures to be taken and relevant cultural issues; ? Recommendations on the strategy of the organisation at the moment, in order to prevent these crises from reoccurring Procedure: ? The course can be successfully completed with a final paper. The mark for this paper should be at least 5.5. There is a resit for all papers that receive a lower grade. ? The deadline for the paper will be announced during the third meeting of the course. Papers that are handed in after the deadline count as a resit. Papers should be handed in by email and on paper to the office; ? The maximum amount of words for this paper is 2500. This amount does not include the reference list and appendices. Papers that exceed the maximum amount of words will be given back for correction. The new version counts as a resit. ? The referencing in the paper should be correct. If the referencing is incorrect or incomplete, the paper is given back for correction. The new version counts as a resit. When plagiarism is found in the paper, the examination board will be notified. ? The paper should not contain too many language errors. If the English in the paper is not good enough, the paper will be given back for correction. The new version counts as a resit. ———— The company name: Kingdom Holdings website: Company crisis: corruption allegations concerning the Chairman and CEO Prince Alwaleed Bin Talal After these allegations the company lost its reputation and drop in their market value and stock market. Please focus on how the detention of the chairman affected the company ( the crisis ). Please use simple english and kindly not more 2500 words excluding references. I really need to pass this thank you very much for your help. thank you very much

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