Corporate And Competitive Appraisal

Corporate And Competitive Appraisal

Corporate and Competitive Appraisal



Introduction – title properly worded? – abstract clearly written? – Introduction chapter well organised? – aims and objectives clearly expressed? Corporate and Competitive Appraisal – clear analysis of the external situation, using a framework such as PESTEL – clear analysis of the internal situation – Competitive analysis, considering both direct and indirect competitors – situation been analysed with a SWOT / TOWS or similar Analysis of the situation – Market evaluation including application of analytical techniques (tools such as Ansoff, BCG and PLC) – Gap analysis – analysis conducted clearly – identify at least three subject using at least 8 business model in total – address alternative scenarios? – Are resource availability and constraints appraised? – results interpreted well? Proposed solution to problem – clear assessment of the analysis made, taking into account the findings above? Has the business plan been proposed clearly? – business tools used (such as Strategy Canvas? – resource availability and constraints appraised? – critical assumptions In the analysis discussed? – implications of change for various stakeholders covered? – clear change management plan? 5 year Forecast and Action Plans – Is there a clear vision?

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