Purpose of the Assessment:
The purpose of the assignment is to assess the student’s ability to identify key strategic issues facing industries globally and the implications this has to industry development.
It will test the students understanding of theory within the subject and their ability to apply it to what is happening in their chosen industries today. This provides students with the skills to review industry landscapes at both local and international levels.
This assignment needs to be presented in a portfolio format. The word count is 2500 words. Please submit a document using Verdana, 11pt font with 1.5 line spacing. Please include a title page including the full portfolio title, your name, and student number.
Advice #1: Try to observe where decisions taken by your chosen companies have ‘failed’ and to what extent this has impacted on the company, as well as observing successful outcomes.
Advice #2: Consider the way that the organisations utilise key resources to create an advantage. Where do the key strengths lie within the selected company’s? Please do NOT use a SWOT to establish this. Consider innovation and competences.
Advice #3: Consider decisions made by your company that affect the products, markets and structure of the organisation. To what extent has this aided or disrupted the pursuit of competitive advantage. (Hint: New product markets/ new country markets/ alliances and acquisitions)
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