COMMGMT 7001 Business Communication

COMMGMT 7001 Business Communication

Free Samples

COMMGMT 7001 Business Communication

.cms-body-content table{width:100%!important;} #subhidecontent{ position: relative;
overflow-x: auto;
width: 100%;}

COMMGMT 7001 Business Communication

0 Download7 Pages / 1,690 Words

Course Code: COMMGMT7001
University: The University Of Adelaide is not sponsored or endorsed by this college or university

Country: Australia

To publicise Halloween Horror Night, its organiser Resorts World Sentosa (“RWS”) enacted three memorials around Singapore with names, photographs and flowers dedicated to victims of the Southpoint Mall collapse. The disaster did not ring a bell with the audience because it did not happen. 
The three memorials were set up at bus shelters in “strategic downtown location”. According to an RWS spokesperson, the installation of memorials hopes to “creatively drive awareness in [an] eye-catching, original and unconventional way”. The stunt drew flak from the public, calling it “tasteless” and “insensitive to victims of real events and their families”. On closer look, the memorial installation includes a footnote claiming that the event was fictional. However, RWS was not identified as the owner of the publicity stunt. 
Appraise the actions of RWS and the publicity stunt using the four-part approach to PR. Examine the concepts of sensationalism and deception of RWS’ publicity stunt using an ethical principle of your choice. Based on the ethical principle you have chosen, formulate three guidelines that organisations can follow when designing publicity campaigns. 

The public relation (PR) is important for creating healthy relationship with the public and improving the reputation of business (Hanzaee & Farsani, 2011). In this regard, the communication is significant for free flow of information between organization and public (Pearson, 2017). The present report is based on the analysis of publicity campaign of Resort World Sentosa (RWS) for gaining the public interest in their Halloween night event. For this purpose, evaluation of RWS publicity campaign on the basis of four approaches of PR and the ethical standard as integrity has been done. Apart from this, the three guidelines are suggested for effective designing of publicity campaign.   
The publicity campaign of rws
In order to appraise the publicity campaign organized by RWS, the four-part approach of PR has been used and detailed analysis of the same has been provided as follows-
For enhancing the relation with stakeholders, the research is essential for understanding the growing opportunities for business (Daymon & Holloway, 2010). In this regard, the research provides detailed information about the communication such as identification of audience, information and the purpose of communication (Smith, 2013). Apart from this, in this step consequences of PR activity also predict the ways to prevent the any unexpected situation (Grunig, 2013). By considering the importance of research, RWS gathered the information about the audience and accordingly defined the purpose of communication. Yet, the research on information was poor where company thought of creating public image on the basis of wrong information. However, business could have done better research for finding the scope of interest of public to demonstrate the right information.
At this stage, the objectives are set to achieve the PR goal. After that, the strategies are considered for building the plan (Smith, 2013). The planning enhances the effectiveness of desire outcome in PR activity with the effective time management (Theaker, 2017). Apart from this, the planning is imperative for the keeping PR activity on the right track (Smith, 2013). In this manner, RWS effectively planned the publicity campaign and implemented their PR activity before Halloween night (Stolarchuk, 2017). Apart from this, the goal of publicity campaign were clearly formulated (Theaker, 2017). Owing to this, with the help of effectual planning of publicity campaign RWS was successful for grabbing the attention of public.   
In this stage, the firm focuses on the actual communication process and interacts with the public in the different manner.  Here, the communication is the base line of PR. In this regard, for enhancing the relationship with public, the honesty, full disclosure and transparency in the communication are most considerable factors because these factors enhance the trust among the public (Smith, 2013). At this juncture, it is possible that RWS selected the right mode of communication whereby people can easily understand the story along with its meaning. Due to this, it created the positive relationship with the public. Furthermore, to the case of RWS’ publicity campaign the organization was not honest because the firm shared fiction story to the public. This dishonesty negatively affected the publicity campaign (Daley, 2017). Nonetheless, the low focus on the basic factor of communication was accountable for failure of publicity campaign of RWS.
It is the final stage of PR which is related to the evaluation of campaign result. In this step, the deeper evaluation is done on the basis of several consequences of PR activity such as press clipping and audience survey (Smith, 2013). In this manner, through the effective evaluation of publicity campaign, the spoke person of RWS handled the situation in an effectual manner with the help of advocacy to overcome the negative impact of publicity campaign on the firm (Koh, 2018). Thus, the evaluation of PR activity’s outcome is imperative for reducing the negative influences.
Sensationalism and deception of rws’ publicity campaign
The sensationalism and deception negatively affect the business in long run because in the publicity, it misguides the public through fiction stories. Under this, emotions of public is considered and stories on the basis of their interest is narrated (Rubin, Chen & Conroy, 2015). In this manner, the RWS was misguiding the public through fiction mall collapse for the promotion of their event (Koh, 2017). Misguiding may be helpful for attracting public for certain time period but not suitable for enhancing the attraction for long time. Further, it negatively influences the mindset of public towards the organization (Loh, 2018). The misguiding behavior of firm in information sharing minimizes the fairness aspect of ethical behavior (Whiteman, 2012). In this context, Menzel (2014) asserted that for promoting integrity in an organization ethical attitude, the fairness in the content of information is essential. Therefore, by using fictional information in the promotion RWS shows unethical attitude in the public.
It is important for an organization to be honest and straightforward for the communication with public (Pearson, 2017). Further, it is also imperative for a firm to focus on the honesty in the information sharing process through including relevant facts and figure (Waldeck, Durante, Helmuth & Marcia, 2012). In this manner, in the present case of RWS, the firm shared fiction information to public which negatively affected the honesty of organization (Koh, 2017). In this context, Menzel (2014) asserted that honesty in the communication is significant for improving relationship with customers. Owing to this, the firm will not be able to retain the customer from dishonest behavior.  
In publicity campaign, RWS used the three memorials at the different place in the Singapore to grab the attention of public for their Halloween horror night (Loh, 2018). In this promotion the RWS selected publicized location and placed a marble memorial with factitious name and photo of victims of mall collapse (Loh, 2018). By using sensationalism promotion strategies, the RWS was successful for achieving the attention of public for particular time. However, it is considered as indecent behavior of firm wherein firm used the public emotion for the personal use.  
As per the case study and above discussion, it is found that the low focus on the ethical standards the firm disregarded by the press and faced the offensive situation. In this regard, the following guidelines are recommended to follow in the designing of publicity campaign.
Right information
In designing of publicity campaign, organization need to be honest and transparent for the information. This honesty and transparency will help to enhance the well-being of public towards the firm. In this context, Bowen (2016) asserted that the honesty and transparency is important for an organization to maintain the integrity in ethical standard. Further, the selection of right information will improve the goodwill of respective company in the public.
Interest of public
For designing of publicity campaign, it is necessary to give priority on interest of public. By analyzing public interest, the firm can easily understand the requirement of public and design the campaign on the basis of public concentration. The consideration on public interest will be helpful for firm to avoid negligence of public for campaign. Apart from this, identification of public interest increases the effectiveness of public campaign. Thus, in the designing of deeper knowledge of public interest is imperative.
Courteous behavior
As par the case study of RWS, in the design of publicity campaign, organizations can focus on the way of communication because in RWS case, the firm misused the public sensation for the firm’s mean. That’s why, by following courteous behavior in the designing of publicity campaign is important for building the positive image. This facilitates to derive the valid outcome.
On the basis of above report, it has been concluded that in the creation of a publicity campaign, the consideration on every step of PR is necessary. However, the low focus on PR process resulted as poor outcome for grabbing public attraction. Apart from this, according to the analysis, RWS publicity campaign and ethical issue, it can be concluded that the publicity campaign should design on the basis of ethical standards, interest of public, courteous behavior and right information etc.
Bowen, S. A. (2016). Clarifying ethics terms in public relations from A to V, authenticity to virtue: BledCom special issue of PR review sleeping (with the) media: Media relations. Public Relations Review, 42(4), 564-572.
Daley, F. (2017). RWS Halloween event publicity stunt slammed as ‘tasteless’ and ‘insensitive’ .[Online]. Available at :<>. [Accessed on 12October 2018].
Daymon, C., & Holloway, I. (2010). Qualitative research methods in public relations and marketing communications. Routledge.
Grunig, J. E. (2013). Furnishing the Edi?ce: Ongoing Research on Public Relations as a Strategic Management Function. In Public Relations and Communication Management (pp. 41-66). Routledge.
Hanzaee, K. H., &Farsani, F. T. (2011). The effects of brand image and perceived public relation on customer loyalty. World Applied Sciences Journal, 13(2), 277-286.
Koh, F. (2018). RWS Halloween event publicity stunt draws flak. [Online]. Available at:<>. [Accessed on 12October 2018].
Loh, J. (2018). [Online]. Halloween publicity failures caused advertising complaints to spike in Singapore last year. Available at:<>. [Accessed on 12October 2018]
Menzel, D. C. (2014). Ethics management for public administrators: Building organizations of integrity. Routledge.
Pearson, R. (2017). Business ethics as communication ethics: Public relations practice and the idea of dialogue. In Public relations theory (pp. 111-131). Routledge.
Rubin, V. L., Chen, Y., & Conroy, N. J. (2015, November). Deception detection for news: three types of fakes. In Proceedings of the 78th ASIS&T Annual Meeting: Information Science with Impact: Research in and for the Community (p. 83). American Society for Information Science.
Smith, R. D. (2013). Strategic planning for public relations. Routledge.
Stolarchuk, J. (2017). RWS slammed for “tasteless” memorial wall erected for victims of fake mall collapse. [Online]. Available at :<>. [Accessed on 12October 2018]
Theaker, A. (2017). What is public relations?. In The Public Relations Strategic Toolkit (pp. 17-27). Routledge.
Waldeck, J., Durante, C., Helmuth, B., & Marcia, B. (2012). Communication in a changing world: Contemporary perspectives on business communication competence. Journal of Education for Business, 87(4), 230-240.
Whiteman, N. (2012). Undoing ethics. In Undoing Ethics (pp. 135-149). Springer, Boston, MA.

Free Membership to World’s Largest Sample Bank

To View this & another 50000+ free samples. Please put
your valid email id.


Yes, alert me for offers and important updates


Download Sample Now

Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.

UploadUnique Document

DocumentUnder Evaluation

Get Moneyinto Your Wallet

Total 7 pages


*The content must not be available online or in our existing Database to qualify as

Cite This Work
To export a reference to this article please select a referencing stye below:


My Assignment Help. (2021). COMMGMT 7001 Business Communication. Retrieved from

“COMMGMT 7001 Business Communication.” My Assignment Help, 2021,

My Assignment Help (2021) COMMGMT 7001 Business Communication [Online]. Available from:[Accessed 18 December 2021].

My Assignment Help. ‘COMMGMT 7001 Business Communication’ (My Assignment Help, 2021) accessed 18 December 2021.

My Assignment Help. COMMGMT 7001 Business Communication [Internet]. My Assignment Help. 2021 [cited 18 December 2021]. Available from:

.close{position: absolute;right: 5px;z-index: 999;opacity: 1;color: #ff8b00;}


Thank you for your interest
The respective sample has been mail to your register email id


$20 Credited
successfully in your wallet.
* $5 to be used on order value more than $50. Valid for
only 1

Account created successfully!
We have sent login details on your registered email.



Talk to our responsive customer support when you are inclined to opt for the assignment help service from Our customer support executives are available to answer your queries 24×7. Additionally, you can reach out to them through multiple channels like email or phone. In fact, you talk to our executives through the live chat facility on our website. Our skilled customer relations executives will walk you through all our writing service and features.

Latest Management Samples

div#loaddata .card img {max-width: 100%;

MPM755 Building Success In Commerce
Download :
0 | Pages :

Course Code: MPM755
University: Deakin University is not sponsored or endorsed by this college or university

Country: Australia

The process of developing a successful business entity requires a multidimensional analysis of several factors that relate to the internal and external environment in commerce. The areas covered in this current unit are essential in transforming the business perspective regarding the key commerce factors such as ethics, technology, culture, entrepreneurship, leadership, culture, and globalization (Nzelibe, 1996; Barza, 2…

SNM660 Evidence Based Practice
Download :
0 | Pages :

Course Code: SNM660
University: The University Of Sheffield is not sponsored or endorsed by this college or university

Country: United Kingdom

Critical reflection on the objective, design, methodology and outcome of the research undertaken Assessment-I
Smoking and tobacco addiction is one of the few among the most basic general restorative issues, particularly to developed nations such as the UK. It has been represented that among all risk segments smoking is the fourth driving purpose behind infections and other several ailments like asthma, breathing and problems in the l…
Australia Maidstone Management Business management with marketing University of New South Wales Masters in Business Administration 

BSBHRM513 Manage Workforce Planning
Download :
0 | Pages :

Course Code: BSBHRM513
University: Tafe NSW is not sponsored or endorsed by this college or university

Country: Australia

Task 1
1.0 Data on staff turnover and demographics
That includes the staffing information of JKL industries for the fiscal year of 2014-15, it can be said that the company is having problems related to employee turnover. For the role of Senior Manager in Sydney, the organization needs 4 managers; however, one manager is exiting. It will make one empty position which might hurt the decision making process. On the other hand, In Brisba…

MKT2031 Issues In Small Business And Entrepreneurship
Download :
0 | Pages :

Course Code: MKT2031
University: University Of Northampton is not sponsored or endorsed by this college or university

Country: United Kingdom

Entrepreneurial ventures
Entrepreneurship is the capacity and willingness to develop, manage, and put in order operations of any business venture with an intention to make profits despite the risks that may be involved in such venture. Small and large businesses have a vital role to play in the overall performance of the economy. It is, therefore, necessary to consider the difference between entrepreneurial ventures, individual, and c…
Turkey Istanbul Management University of Employee Masters in Business Administration 

MN506 System Management
Download :
0 | Pages :

Course Code: MN506
University: Melbourne Institute Of Technology is not sponsored or endorsed by this college or university

Country: Australia

An operating system (OS) is defined as a system software that is installed in the systems for the management of the hardware along with the other software resources. Every computer system and mobile device requires an operating system for functioning and execution of operations. There is a great use of mobile devices such as tablets and Smartphones that has increased. One of the widely used and implemented operating syste…
Australia Cheltenham Computer Science Litigation and Dispute Management University of New South Wales Information Technology 


Our Essay Writing Service Features

Qualified Writers
Looming deadline? Get your paper done in 6 hours or less. Message via chat and we'll get onto it.
We care about the privacy of our clients and will never share your personal information with any third parties or persons.
Free Turnitin Report
A plagiarism report from Turnitin can be attached to your order to ensure your paper's originality.
Safe Payments
The further the deadline or the more pages you order, the lower the price! Affordability is in our DNA.
No Hidden Charges
We offer the lowest prices per page in the industry, with an average of $7 per page
24/7/365 Support
You can contact us any time of day and night with any questions; we'll always be happy to help you out.
$15.99 Plagiarism report
$15.99 Plagiarism report
$15.99 Plagiarism report
$15.99 Plagiarism report
$3.99 Outline
$21.99 Unlimited Revisions
Get all these features for $65.77 FREE
Do My Paper

Frequently Asked Questions About Our Essay Writing Service

Academic Paper Writing Service

Our essay writers will gladly help you with:

Business Plan
Presentation or Speech
Admission Essay
Case Study
Reflective Writing
Annotated Bibliography
Creative Writing
Term Paper
Article Review
Critical Thinking / Review
Research Paper
Thesis / Dissertation
Book / Movie Review
Book Reviews
Literature Review
Research Proposal
Editing and proofreading
Find Your Writer

Latest Feedback From Our Customers

Customer ID:  # 678224
Research Paper
Highly knowledgeable expert, reasonable price. Great at explaining hard concerts!
Writer: Raymond B.
Customer ID: # 619634
Essay (any type)
Helped me with bear and bull markets right before my exam! Fast teacher. Would work with Grace again.
Writer: Lilian G.
Customer ID: # 519731
Research Paper
If you are scanning reviews trying to find a great tutoring service, then scan no more. This service elite!
Writer: Grace P.
Customer ID: #499222
Essay (any type)
This writer is great, finished very fast and the essay was perfect. Writer goes out of her way to meet your assignment needs!
Writer: Amanda B.
Place an Order

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:

Powered by

× WhatsApp Us