Commercial Report

Commercial Report

Commercial Report



You are asked to write a Commercial Report for an online industry news outlet analysing the following topic: The importance of the fleet planning process to both short-term and long-term management decision-making in an airline. To answer this you will need to: • Discuss how fleet planning considerations are linked to airline strategy • Address the long and short-term planning considerations needed to be taken by airline managers when purchasing/leasing new aircraft • Explain the main challenges associated with aircraft purchasing based on the extensive timeline between purchase decision and commercial operation • Contrast and compare the fleet planning choices available to airlines and why these choices have been made • Use academic concepts to support statements and industry examples to illustrate your findings Examples of aviation commercial and analytic reports can be found in publications such as Airline Business and online sites such as OAG, CAPA (Centre for Aviation) Feedback on Draft Reports General feedback on drafts will be done via Turnitin audio feedback. Further details will be discussed during scheduled sessions Marking Scheme and Assessment Criteria Marking Scheme and Assessment Criteria document posted on Blackboard Feedback Written feedback will be provided and provisional marks will be available to view on ‘My Registry’ shortly after the 15th working day after submission (excluding weekends and public holidays). The mark / grade is provisional until second-marked and approved by the examination board. 1

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