Coconut Plantation Resort

Coconut Plantation Resort

Coconut Plantation Resort

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Read the Case Study 15 on Coconut Plantation Resort from the textbook and include the following in a report format: (Do not answer the textbook questions) Introduction – an introduction to the report aimed at “selling” your recommendations to the Blackfield Hawaii Corporation. (100words) Target Markets – Identify at least three (3) potential target markets using your knowledge of market segmentation and current research of visitors to Hawaii. Justify your opinion using a minimum of two references. (400words) Restaurant Concept – What type of restaurant would you recommend that Blackfield Hawaii Corporation build for the resort development? Explain your choice and outline your concept using your knowledge of market positioning. (300 words) Marketing Strategies – Develop a minimum of three (3) Marketing strategies for your restaurant concept, demonstrating your knowledge of the Marketing mix / 4Ps. You should blend your product, pricing, promotional and distributional strategies rather than approach them separately. (1100 words) Conclusion – a persuasive conclusion to the report, summarising your recommendations to the Blackfield Hawaii Corporation. (100words)

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