CHTM35 Tourism Concepts and Issues
This assignment assesses your performance in relation to ILOs 1-
1. Develop an understanding of the main components of the tourism and hospitality industries and comprehend how they all fit together;
2.Appreciate the conceptual framework for tourism and hospitality and the rationale for the body of knowledge for this field/area of study and the interrelationships that may be formed;
3.Critically examine structures and issues within the field of tourism and hospitality and the management responses that may be appropriate;
4.Identify linkages, interrelations and collaboration requirements between tourism and hospitality stakeholders within the ecosystem; and
5.Demonstrate a comprehensive awareness of tourism and hospitality as underpinning knowledge to find solutions suitable for different environments and cultures
Further Assignment Guidance Assignment Title:
The Covid-19 pandemic has challenged the global tourism and hospitality industries. With reference to a tourism and hospitality sector of your choice, critically evaluate how business innovations can facilitate recovery in that sector.
The aim of this assignment is to provide you with an opportunity to demonstrate your knowledge and understanding of the key concepts and issues within the tourism and hospitality industries. The assignment is addressing a current global challenges
COVID-19 has and continues to influence the global tourism and hospitality industries. You should explore how business innovations can facilitate recovery and long term resilience.You can choose from any of the sectors and/or subsectors of the tourism and hospitality industries.
For Example: Industry Sectors : accommodation, transport, Intermediaries (TOs, TAs,) Events, Visitor Attractions.
budget hotels, luxury hotels, air transport, tour operators, travel agents, OTAs You can choose to discuss the issue at any scale (global, national, regional, a destination).
You can use specific organisations as examples (for example, British Airways, Marriott Hotels, Airbnb etc) You are expected to use references from a variety of academic, industry, media and other appropriate sources.
To carry out the task you might wish to consider the following:
-An analysis of the markets that your sector attracts
-An analysis of the key players within the market
-An analysis of the health, economic, socio-cultural and environmental impacts of the Covid-19 pandemic for the sector.
-The future of this sector in the new realities emerging in the global market place Key points:
1.The report should be 3,000 words in length (±10%). The word count includes only the main body of the report
– Introduction, Main Body, Conclusion. The word count does not include Title page, Executive Summary, Contents page, References and Appendices.
2.You should research extensively using a minimum of 10 academic/journal articles
3.You are encouraged to use figures and tables to illustrate your points.
4.Your assignment must be professionally presented and appropriately referenced.
5.You should make sure that you express your ideas clearly and succinctly.
6.Your points/ arguments must be evidence-based. You should draw on a range of information sources, including academic books and journal papers.
7.Use appropriate citations/referencing Harvard referencing guide
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