Q1. How would you define the indChipotle ustry that Chipotle is operating?
Would you argue that the industry is an attractive industry to be in, compared to other food sectors?
Q2. Is the value system of Chipotle a source of competitive advantage or merely a feel good factor for the founder?
Q3. Did the mega environment shape the current food service industry, in what ways?
Q4. Do Chipotle possess core competencies that they can continue to leverage?
Q5. What challenges do Chipotle face in the near and medium term?
Q6. What approach should Chipotle take on the challenges discussed in Q5?
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