Case Study Proposal: Zara
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Aims and Objectives:The main aim of this research study is to investigate on the issues faced by Zara in the market and the ways it would be able to overcome the challenges in the market. This research would analyze the issues and come up with probable solutions and recommendations for Zara to establish itself as the market leader. The main objectives of this research study are:a. To examine the threats that Zara faces from the local market in the country it operates.b. To categorize the segments that is critical to the success of Zara.c. To investigate any accessible future opportunities in the operations of Zara.
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