BUSN332 Business Strategy

BUSN332 Business Strategy

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BUSN332 Business Strategy

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BUSN332 Business Strategy

0 Download3 Pages / 522 Words

Course Code: BUSN332
University: Centennial College

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Country: Canada

Questions:
1.How would you define a non-pricing strategy? What does this mean for a company?2.Explain why a company would use a non-pricing strategy.3.Identify an example of a business strategy that could potentially bring in business for a small business.4.Explain why you feel this particular business strategy would encourage new business.
Answers:

1.A non-pricing strategy is a strategy that is non-financial in nature. These are the strategies related to advertising, the extension of the existing warranties, leave structures of the company and other such strategies. This is basically very essential for the companies that are involved in the oligopolistic business.
This is because in that business scenario there are many few or more than few sellers who are selling the similar kinds of products. As a result of which the customers have the chance of switching over to another option.
So, in order to develop customer loyalty, the companies can use in pricing methods like the advertising, selling strategies, sales promotion, and many other such activities. All these help to attract the attention of the customers (Nagle & Müller, 2017).
2.A company must have the non-pricing strategy so that they can stay in the proper competition and attract the attention of the customers. They use the non-pricing strategies so that they can provide their customers with things that will not be available in any company other than them. For an instance, an early childcare center can use non-price strategies like increased customer care services, sales promotional activities and many other such actions (Hill, Jones & Schilling, 2014). The Grove Academy is one of the well-known child care centers in Australia that works not only for the education of the children but for educating and supporting their families as well. They develop many family development programs where they include the family training sessions and other such qualities. 3.A small business must be having proper sales promotion and advertising strategy. A small-scale business usually does not have a good hold in the market (Hinterhuber & Liozu, 2017). So it is possible for the other companies to outrun them in the business. So, the best way for them is to make the customers know about their market presence. It is for this reason that they have to develop many strategies that can help them gain a good recognition in the market.
4.This business strategy will encourage new business because they will be attracting many new stakeholders (West, Ford & Ibrahim, 2015). This is because they need to enter into many different kinds of partnerships in order to gain recognition among the customers. For an instance, an organization producing food might get into collaboration with a café chain in order to attract different groups of customers. This is how they can start a new business of coffee, chocolate shake, and other such beverages. This will also help in increasing their brand recognition and they will be able to attract the attention of customers.
References
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.
Hinterhuber, A., & Liozu, S. M. (2017). Is innovation in pricing your next source of competitive advantage? 1. In Innovation in Pricing (pp. 11-27). Routledge.
Nagle, T. T., & Müller, G. (2017). The strategy and tactics of pricing: A guide to growing more profitably. Routledge.
West, D. C., Ford, J., & Ibrahim, E. (2015). Strategic marketing: creating competitive advantage. Oxford University Press, USA.

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