BUSM1222 International Business
For this assignment, you need to choose one multinational enterprise (MNE) from the 2019 Fortune Global 500 list operating in one of the following industries.
Internet services and retailing
Household and personal products
Motor vehicles and parts
The 2019 Fortune Global 500 list is available from https://fortune.com/global500/2019/.
N.B. You are encouraged to conduct preliminary data search about the potential MNE to ensure that you can obtain relevant and recent information enabling you to conduct well- supported analysis.
Based on the choice of your MNE, answer the following questions.
Please note that you need to demonstrate understanding of the theories covered in the course and you meet the necessary academic requirements in terms of conducting effective research, application of theories and concepts, problem solving skills and academic writing.
Part 1: Introduction and your chosen MNE
Q 1. Write the introduction to the whole paper (i.e. answers to questions 1-5). You should include the purpose, main findings, and the scope and the structure of your paper in the introduction. (You should write your introduction after you know the key findings and the structure of your paper. It is strongly recommended that you write the introduction when you have completed the main body).
Q 2. (i) Provide a brief profile of your MNE. Information such as its country of origin, company history, its main products/services, countries of operation etc., should be included. (ii) What are core resources and capabilities of your chosen MNE? Which resources and capabilities do you think provide the source of competitive advantage for the company? VRIO and POTERS 5 FORCE
Part 2: Host country analysis
For this part, you need to select one foreign market (the host country) your chosen MNE is operating in. You may not choose the countries you selected for the Country Analysis Assessment (Assessment Task 2) of this course. (Cannot choose Australia and Japan), other of these 2 is okay.
Q 3. Analyse the current political situation of your selected host country. What opportunities and challenges does the current political situation create for your chosen MNE’s operation in the country?
Part 3: MNE’s strategy in the host country
Q 4. Based on your understanding of the course topics, Strategy and Structure of MNEs and Entering Foreign Markets, analyse strategy and entry mode choices your MNE adopted as it entered and operates in the host country. Evaluate the benefits and pitfalls of the company’s decisions. If you were given the responsibility of managing your chosen MNE’s operations in your selected host country, what additional or alternative actions would you undertake? Provide justifications for your answer.
Part 4: Conclusion
Q 5. Write the conclusion to your whole paper. Your conclusion should include a summary of key findings and an evaluation of the importance of your case.
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