Business Strategy Analysis
broad analysis of the marketing environment they participate in – macro and micro factors (this will also include a SWOT and PESTEL analysis, but should be detailed) company analysis – who are they, what do they do, sell, what resources do they have available (financial and human)? competitor analysis – who are their 3 direct competitors, and how do they compare? consumer analysis – who is their target market. Does this then align with the digital mediums they’re using, and their content strategy?
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