Business Strategic Briefing
As the General Manager of your ‘HOTS’ hotel, you have been asked to create a strategic plan for your first year of operation. You need to discuss the micro and macro environment that the hotel was in when your team took over management. You need to consider your intended overarching strategy and how this will translate into strategic direction for the three levels of management. You must also explain how this will inform your strategic direction (mission and vision, CSR, Ethics and Objectives and Goals). You will also need to clearly outline the ‘point(s) of difference’ you intend to pursue to drive more business to your venue than your competitors. Within this you must utilize at least three theoretical models to produce strategic recommendations for the hotel.
The 1,000-word brief must outline your environmental assessment and your recommended strategy/s for the first year. You must demonstrate strong critical arguments, justified through at least three key strategic management theories. Ensure you include some discussion of the practical application of your strategy/s in relation to the decision categories from the HOTS simulation. The brief must be presented to a standard that would be used in a real-world environment. You are to assume this briefing paper applies to your HOTS hotel.
Your assignment must include a minimum of twelve (12) scholarly peer reviewed academic journal references, failing to meet this requirement will make you automatically fail.
The hotels name is Victory hotel with 250 guest rooms and is located in Bondi , NSW. This hotel is running for 1 years and you need to create a strategic plan for your first year of operation after you took over the management.
• For macro and micro environment look at the general information related to bondi beach.
• Your assignment should usually have three parts. First part should include environment analysis ( micro and macro environment0, second part must contain your hotels mission, vision , objectives and goals and finally your third part must contain all the information and translate it to each H.o.T.s department and write how are you going to apply it .
• Use theoretical modules, porter’s five forces model, diagrams, small introduction to theoretical models.
• Theoretical models can be analysis of micro and macro environment, pestle analysis and values and chains.
• After that write about mission and vision .
• And finally application of that in decision making category.
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