Business Research Paper

Business Research Paper
Question
Answered

Research paper of at least 2,400 words (not including appendices, charts or tables). The student will produce and present a research paper critically analysing and discussing a nominated organisation’s implementation of services management strategy. The organisation must be within the student’s field of study.
Suggested Outline of Report

Cover Sheet
(Melbourne Polytechnic Cover Sheet. Signed by student.)
Executive Summary
(This is a one page summary in a few paragraphs of the main points of your paper.)
Contents Page
(List Contents by Headings and Page numbers.)

Introduction
(This says what this paper is about. The Objectives, the scope, and a mention of the company name.)

Background of the Company
(Important background information about the Company. Do not cut and paste huge amounts of information as they should be relevant information only. You may add how the company is doing financially over the most recent years to show the need for the company to improve its service strategies)

Summary of the Key Findings/Issues
(1. Discuss the Service Strategy used by the Company now.
2. Analyse (a) what challenges they face as a company, (b) what challenges they face in relation to their competitors, (c) what challenges they face as customers’ behaviour and demands change.) Use concepts, theories and models in this section.

Recommendations to improve on the Service Strategy
(Based on the above Challenges you have analysed, come up with your recommendations to address each of these challenges. These are your solutions which are your ideas based on what we learned in class) Use concepts, theories and models in this section.

Conclusion
(A summary of the main points of your paper, ending with telling the reader how your objectives in the Introduction are now achieved.)