Business Products

Business Products

Business Products



Activity 1: The peter’s they had launched couple of new products line in their business. The classic flavours of biscuits which includes the mint slice the wagon wheel original and the caramel crowns. This sounds very easy but a lot of challenges were encountered by the company to make the best taste of the ice cream to feel like a biscuit the company had partner with Arnotts which had a legacy in the Australian taste. With the combination of both companies Arnotts gave the perfection on flavouring the biscuit on the other hand peters delivered the best frozen taste this product offers 4 different kinds of flavours  and each flavours had its own very unique taste in itself. The middle age segment is being targeted by the product (18-30).the company is well aware of the biscuits will arouse a heavy impression on thought’s for this reason they bought back the discreet through giving an ice cream a flavour of biscuit. With launching of this brand new biscuits company wants to bring back the heritage flavours from the pasts which will help them in in competing with other flavours too.Write a Discussion forum for this activity.

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