Business Press or Media
Assessment brief: Produce an analysis of a case study from the business press or media analysing an Australian airline operator (Qantas, Jetstar, TigerAir or Virgin Australia) and develop a basic organisational analysis of the organisation. You will need to summarise the key issues in the assessment topic, in your own words, and critically comment on the theoretical aspects of the topic. This is an individual assessment task. You will select a case study of an airline operator in Australia based on information collected from corporate press releases, press articles and/or other material available online. Examples of possible companies that may be analysed in the Australian context include Australia’s major airlines, such as Qantas, Virgin Australia, Jetstar and Tiger Australia. The case study is to be no more than one year old and should have as its focus an organisation, not a single member of the staff of that organisation (such as the Chief Executive Officer and the impact the individual has on the organisation) nor should it deal with an industry). To choose a case study of either an individual or and industry analysis will probably provide insufficient information about the organisation itself to enable adequate analysis to be undertaken. You will most probably need to make a series of assumptions about the case study organisation and this is acceptable within certain limits but any assumptions made will need to be identified early in the paper. Be aware that the financial or business press rarely undertake organisational theory analyses and therefore it will be necessary to identify the theoretical elements to which the writer infers to contextualize your analysis. This assignment should be structured around topics 1-4 in the teaching schedule, i.e., The Challenge of Management, Strategic Organisation Structure and Design, Understanding Internal and External Environments and Establishing Goals, Plans and Strategies.
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