Business Leadership Corporation

Business Leadership Corporation

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This case discusses the success of Alibaba.com Corporation (Alibaba) in China under the leadership of Jack Ma (Ma), its founder. It talks about the transformation of Alibaba into one of the most successful e-commerce companies in China and also analyzes its business portfolio. The case explains in detail the rationale behind Ma starting an e-commerce website and his efforts to bring about the growth of the company. You will find it helpful to read through the section “Elements of Analysis” in the guide “How to analyze a case study” pages 3 and 4.and particularly points 1, 2, 3, 4, 5 and 6. Just do the conclusion I give you others people do the other part, you do the conclusion