Business in Research

Business in Research

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Research aim and objectivesThe research is aimed to find out the retailer ability to cope with polygamous behaviour amongst customers in context to Coles, Australia.The research objectives are: •    To identify the concept of retailer ability to cope with polygamous customer behaviour •    To analyse the factors those affects the retailer while trying to cope with polygamous customer behaviour•    To evaluate the challenges faced by Coles, Australia due to the polygamous customer behaviour•    To suggest ways for Coles, Australia in order to cope with polygamous customer behaviour